Chez Shibuya Unmanned Hotel Opens in Jinnan, Shibuya: Oshiete Co., Ltd. Leads Operation to Create New Value in Urban Lodging

CRG Holdings Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Yasuhiro Oda) announced that its wholly-owned subsidiary, Oshiete Co., Ltd. (Location: Yoyogi, Shibuya-ku, Tokyo; CEO: Masafumi Yonezu), has been entrusted with the operation of 'Chez Shibuya,' a lodging facility owned by Trois deux trois Co., Ltd. Full-scale operations commenced in the spring of 2026.

Located in the highly popular Shibuya-Jinnan area for both domestic and international tourists, this facility is a next-generation lodging that integrates 'unmanned operation x high-quality experience.'

Moving towards an era where hotel success is determined by 'operation' rather than 'location' With the recovery of inbound demand and the rising need for urban accommodation, converting real estate into lodging facilities has accelerated. However, many owners face challenges such as unstable occupancy rates, soaring operational costs, and price competition due to weak brand design. We believe the industry is shifting to a phase where 'operational design' rather than the 'physical building' determines profitability.

Characteristics of 'Chez Shibuya' | Three designs aimed at maximizing asset value 1. Prime Location in Shibuya-Jinnan: Within walking distance of Shibuya Station, concentrated with inbound and domestic demand. 2. High-Profit Structure through Unmanned Operation: Complete digitalization of check-in/out, optimization of labor costs, and a scalable model. 3. Maximizing Experience Value: Spatial design realizing 'living like a local' with a minimalist Japanese aesthetic to appeal to international guests.

Property Overview Name: Chez Shibuya Location: Shibuya-Jinnan area, Tokyo Owner: Trois deux trois Co., Ltd. Operator: Oshiete Co., Ltd. Booking Page: https://www.airbnb.jp/rooms/1663078871459814546

Inbound-Specialized Operations by Oshiete Oshiete provides comprehensive support from multilingual inquiries and guest support to cleaning and quality management, reducing owner burden while maximizing guest satisfaction. They provide one-stop services from concept design and branding to operational setup and revenue management.