"Kleenex Tissue Long-Lasting 8-Roll" adopts earth-tone packaging. New 8-roll type released for "Kleenex Sistie"!
Kleenex products refreshed with earth-tone packaging, and a new product line is introduced.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 23:29
Nippon Paper Crecia Co., Ltd. (Headquarters: 4-6 Kanda Surugadai, Chiyoda-ku, Tokyo; President: Atsumi Yasunaga), a member of the Nippon Paper Group, is renewing the packaging of its "Kleenex Tissue 5-Box Pack" and "Kleenex Long-Lasting 8-Roll" to earth tones (nature colors) while maintaining the current design. These products are part of the global "Kleenex" brand, loved in over 175 countries, and feature unique processing technology that balances the contradictory qualities of softness and durability.
Additionally, "Kleenex Sistie," the printed roll that gently colors bathroom spaces, and "Kleenex Softie," known for its fluffy and smooth texture, have been improved for even greater softness and fluffiness, and their packaging designs have also been renewed. Furthermore, "Kleenex Sistie 8-Roll (Double)
All new and renewed products will be released on Wednesday, April 1, 2026.
Kleenex Tissue 5-Box Pack / Kleenex Long-Lasting 8-Roll
The packaging design has been updated to earth tones (nature colors) while retaining the current design. With environmental considerations in mind, biomass ink and film are used for the packaging. The empty boxes of Kleenex Tissue can be easily recycled using the "Easy Fold, Easy Crush, Easy Peel" function.