"Kleenex Tissue Long-Lasting 8-Roll" gets earth-tone packaging. New 8-roll type released for "Kleenex Sistie"!
Kleenex products refreshed with earth-tone packaging, and new product additions announced.
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- 📰 Published: March 29, 2026 at 16:36
Nippon Paper Crecia Co., Ltd. (Headquarters: 4-6 Kanda Surugadai, Chiyoda-ku, Tokyo; President: Atsumi Yasunaga), a member of the Nippon Paper Group, is renewing the packaging of its "Kleenex Tissue 5-Box Pack" and "Kleenex Long-Lasting 8-Roll" to earth tones (nature colors) while maintaining the current design. These products are part of the global "Kleenex" brand, loved in over 175 countries, and are known for their unique processing technology that balances the contradictory qualities of softness and durability.
Additionally, "Kleenex Sistie," the printed roll that gently colors bathroom spaces, and "Kleenex Softie," known for its fluffy and smooth texture, have been improved to be even softer and fluffier, with updated packaging designs. Furthermore, "Kleenex Sistie 8-Roll (Double)
All these new and renewed products will be released on Wednesday, April 1, 2026.
Kleenex Tissue 5-Box Pack / Kleenex Long-Lasting 8-Roll
The packaging design maintains the current look while shifting the color tone to earth tones (nature colors). With environmental considerations in mind, the packaging utilizes biomass ink and film. The empty boxes of Kleenex Tissues can be easily recycled using the "Easy Fold, Easy Crush, Easy Peel" features.