CRENEO Speaks at WTC Tokyo DX Seminar Connecting 300 Global Bases
Key facts
- CRENEO Speaks at WTC Tokyo DX Seminar Connecting 300 Global Bases
- 株式会社CRENEO presented at a DX seminar hosted by WTC Tokyo, discussing the transition to 'experience-based sales' using XR and 3D digital technology. They proposed new business development strategies for SMEs in manufacturing using XR and 3D Inner View technologies to address sales challenges.
- Source: PR Times
- Date: June 1, 2026
Direct answer
株式会社CRENEO presented at a DX seminar hosted by WTC Tokyo, discussing the transition to 'experience-based sales' using XR and 3D digital technology. They proposed new business development strategies for SMEs in manufacturing using XR and 3D Inner View technologies to address sales challenges.
- Citation
- CRENEO Speaks at WTC Tokyo DX Seminar Connecting 300 Global Bases (June 1, 2026), PR Times
- Source
- PR Times
- Date
- June 1, 2026
株式会社CRENEO presented at a DX seminar hosted by WTC Tokyo, discussing the transition to 'experience-based sales' using XR and 3D digital technology. They proposed new business development strategies for SMEs in manufacturing using XR and 3D Inner View technologies to address sales challenges.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 03:30
- 🔍 Collected: May 31, 2026 at 18:32
- 🤖 AI Analyzed: May 31, 2026 at 18:34 (1 min after Collected)
On May 7, 2026, the company spoke at a DX seminar held at WTC Tokyo under the theme of 'XR × Sales Innovation.'
Addressing challenges faced by SMEs in the manufacturing sector—such as shortages in sales personnel, insufficient follow-ups after exhibitions, lack of proposal opportunities for distant clients, and lags in digital adoption—the seminar introduced new perspectives on sales and channel development using XR (VR/AR) and 3D digital content.
By delivering the atmosphere of the shop floor and technical prowess through experiential content—elements difficult to convey via traditional brochures or videos—the session explained the transformation from 'explanatory sales' to 'experience-based understanding sales.'
WTC Tokyo is an international business support organization active as an official member of the World Trade Centers Association (WTCA). Founded in New York in 1970, the WTCA is one of the world's largest international business networks, currently comprising approximately 300 locations in 91 countries and 900,000 corporate members.
The seminar discussed implementation processes and utilization methods, citing cases involving 3D Inner View, XR experiences (VR/AR), digital exhibitions, and hybrid exhibitions. Specifically, the lecture highlighted the 3D Inner View technology, which digitally reproduces factories and stores, allowing for remote exploration, and drew significant interest.
FAQ
What new sales approach did CRENEO Corporation introduce in the seminar?
CRENEO Corporation advocated a shift from traditional brochure and video-based sales presentations to an experiential sales approach using XR and 3D digital technologies.
What was the aim of the 'XR x Sales Innovation' theme in the DX seminar?
The aim was to address challenges such as a shortage of sales personnel, inadequate follow-up after trade shows, and a lack of proposal opportunities for remote customers by visualizing and sharing the atmosphere and technical capabilities of the site using 3D inner views and XR technologies.
What is World Trade Center Tokyo (WTC Tokyo)?
WTC Tokyo is the Japanese hub of the World Trade Centers Association (WTCA), an international business support organization with 300 locations in 91 countries, assisting companies in their global expansion.
What was the reaction from seminar participants?
Participants expressed strong interest in practical implementation, praising the immersive experience and remote tour possibilities through VR, and recognizing the potential for application in their own companies.
What specific technology examples does CRENEO Corporation propose?
CRENEO Corporation proposes 3D inner views of factories and stores, VR and AR experiences, and online or hybrid trade shows.