Born from the Expo: A New Way to Convey Japanese Manufacturing - 'MONOKATARI EXPO 2026' Announced: Communicate at the Exhibition, Preserve Digitally, and Connect to Sales Channels
CRENEO announced the 'MONOKATARI EXPO 2026', a hybrid exhibition that combines physical showcases with VR/XR digital experiences to continuously promote Japanese manufacturing.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 08:58
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 22, 2026 at 06:43 (509h 42m after Collected)
The MONOKATARI EXPO 2026 Consortium will host the hybrid exhibition 'MONOKATARI EXPO 2026', which conveys the value of manufacturing companies from across Japan through 'experiences' and 'stories'.
The operation secretariat for this exhibition is managed by the general incorporated association CRENEO (Representative Director: Hideomi Tanaka).
This project is a 'soft legacy project' that evolved from initiatives born during the 2025 Osaka-Kansai Expo.
MONOKATARI EXPO 2026 Concept Movie
## What is MONOKATARI
MONOKATARI is a system that combines exhibitions with digital technology to realize market expansion and brand transmission for companies as a 'structure that effectively communicates'.
By communicating value at the physical exhibition and continuously transmitting that content digitally, it achieves a sales channel creation model that doesn't just end when the exhibition closes.
## Results (2025)
- Exhibitors: Approximately 20 companies from Wajima, Nanao, Wakayama, Tokushima, etc.
- Visitors: Approximately 22,000 people
- Sales: Approximately 6,000,000 yen
Praised as a new industrial support model in collaboration with Chambers of Commerce and Industry.
## Experience (VR / XR / Digital)
Visitors will experience not just a simple display, but an 'exhibition to experience value' through:
- Workshop experiences via VR
- Understanding products and spaces through XR
- Continuous transmission via a digital mall
## Inner View Experience
You can experience the actual exhibition spaces, workshops, and stores digitally.
▼ MONOKATARI EXPO 2025 Venue Inner View
https://my.matterport.com/show/?m=wQyevuSh53R
* Accessible from smartphones and PCs.
The operation secretariat for this exhibition is managed by the general incorporated association CRENEO (Representative Director: Hideomi Tanaka).
This project is a 'soft legacy project' that evolved from initiatives born during the 2025 Osaka-Kansai Expo.
MONOKATARI EXPO 2026 Concept Movie
## What is MONOKATARI
MONOKATARI is a system that combines exhibitions with digital technology to realize market expansion and brand transmission for companies as a 'structure that effectively communicates'.
By communicating value at the physical exhibition and continuously transmitting that content digitally, it achieves a sales channel creation model that doesn't just end when the exhibition closes.
## Results (2025)
- Exhibitors: Approximately 20 companies from Wajima, Nanao, Wakayama, Tokushima, etc.
- Visitors: Approximately 22,000 people
- Sales: Approximately 6,000,000 yen
Praised as a new industrial support model in collaboration with Chambers of Commerce and Industry.
## Experience (VR / XR / Digital)
Visitors will experience not just a simple display, but an 'exhibition to experience value' through:
- Workshop experiences via VR
- Understanding products and spaces through XR
- Continuous transmission via a digital mall
## Inner View Experience
You can experience the actual exhibition spaces, workshops, and stores digitally.
▼ MONOKATARI EXPO 2025 Venue Inner View
https://my.matterport.com/show/?m=wQyevuSh53R
* Accessible from smartphones and PCs.