Announcement of Collaboration Between 'Hoppe-chan' and Online Crane Game 'Bounty Hunters'
CRAVIA Inc. has launched a collaboration between the popular character 'Hoppe-chan' and the online crane game 'Bounty Hunters,' linking TV anime broadcasts with direct app monetization.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 00:30
- 🔍 Collected: April 7, 2026 at 16:00
- 🤖 AI Analyzed: April 21, 2026 at 02:12 (322h 12m after Collected)
CRAVIA Inc. (Headquarters: Minato-ku, Tokyo; CEO Hiroki Fujiwara, hereinafter 'the Company') announced that a collaboration between the popular character IP 'Hoppe-chan', originally created by the Interactive Content Division of Memory-Tech Tsukuba Inc. (hereinafter 'Sun Hoseki'), and the entertainment online crane game app 'Bounty Hunters', commenced on April 6, 2026.
On the same day, within the broadcast time of the TV anime 'Hoppe-chan: The Secret of the Sun Kingdom and the Black Hoppe Gang' starting on TOKYO MX, commercials regarding this collaboration began airing, constructing an immediate funnel from viewing to playing and purchasing.
The Company has centralized the licensing contact for 'Hoppe-chan' to promote the maximization of revenue across e-commerce, wholesale, retail, and digital domains.
## 1. Overview of the Project
This collaboration is a digital prize deployment utilizing the 'Hoppe-chan' IP, offering limited prizes on the online crane game.
By launching it at the same time as the anime broadcast, we have built a highly efficient revenue model that 'converts users into paying customers immediately after encountering the content.'
## 2. Details of the Collaboration
- Start Date: April 6, 2026
- Content: Deployment of limited 'Hoppe-chan' prizes within the online crane game 'Bounty Hunters'
- Promotion: Airing of collaboration commercials during the TOKYO MX anime broadcast slot
[Official Website] https://bountyhunters.app/
[Official X (formerly Twitter)] https://x.com/BountyhuntersJP?lang=ja
## 3. Significance of this Project
This project is a core initiative of the 'IP x Digital x Commerce' strategy promoted by the Company, and creates revenue opportunities linked to anime broadcasts.
Specifically, we anticipate the following effects:
- High conversion rate monetization through immediate play induction after viewing the anime
- Establishment of a high gross margin structure via digital prizes with low inventory risk
- Expansion of organic influx through SNS diffusion and play video sharing
- Ripple effects to e-commerce and wholesale due to increased frequency of IP exposure
In particular, online crane games are a revenue domain with high ARPU (Average Revenue Per User), making it an area highly compatible with our IPs.
## 4. Future Development
The Company will use this initiative as a model case and accelerate the following:
Ani
On the same day, within the broadcast time of the TV anime 'Hoppe-chan: The Secret of the Sun Kingdom and the Black Hoppe Gang' starting on TOKYO MX, commercials regarding this collaboration began airing, constructing an immediate funnel from viewing to playing and purchasing.
The Company has centralized the licensing contact for 'Hoppe-chan' to promote the maximization of revenue across e-commerce, wholesale, retail, and digital domains.
## 1. Overview of the Project
This collaboration is a digital prize deployment utilizing the 'Hoppe-chan' IP, offering limited prizes on the online crane game.
By launching it at the same time as the anime broadcast, we have built a highly efficient revenue model that 'converts users into paying customers immediately after encountering the content.'
## 2. Details of the Collaboration
- Start Date: April 6, 2026
- Content: Deployment of limited 'Hoppe-chan' prizes within the online crane game 'Bounty Hunters'
- Promotion: Airing of collaboration commercials during the TOKYO MX anime broadcast slot
[Official Website] https://bountyhunters.app/
[Official X (formerly Twitter)] https://x.com/BountyhuntersJP?lang=ja
## 3. Significance of this Project
This project is a core initiative of the 'IP x Digital x Commerce' strategy promoted by the Company, and creates revenue opportunities linked to anime broadcasts.
Specifically, we anticipate the following effects:
- High conversion rate monetization through immediate play induction after viewing the anime
- Establishment of a high gross margin structure via digital prizes with low inventory risk
- Expansion of organic influx through SNS diffusion and play video sharing
- Ripple effects to e-commerce and wholesale due to increased frequency of IP exposure
In particular, online crane games are a revenue domain with high ARPU (Average Revenue Per User), making it an area highly compatible with our IPs.
## 4. Future Development
The Company will use this initiative as a model case and accelerate the following:
Ani
FAQ
What companies are involved in the 'Hoppe-chan' and 'Bounty Hunters' collaboration announced on April 6, 2026?
The collaboration involves CRAVIA Inc. and Memory-Tech Tsukuba Inc.'s Interactive Content Division, featuring the 'Hoppe-chan' IP and the online crane game 'Bounty Hunters'.
When did the 'Hoppe-chan' collaboration with 'Bounty Hunters' officially begin?
The collaboration between 'Hoppe-chan' and 'Bounty Hunters' officially commenced on April 6, 2026, coinciding with the anime broadcast and prize deployment.
Which television network aired commercials for the 'Hoppe-chan' and 'Bounty Hunters' collaboration starting April 6, 2026?
Commercials for the collaboration began airing on TOKYO MX during the broadcast of the TV anime 'Hoppe-chan: The Secret of the Sun Kingdom and the Black Hoppe Gang'.
What type of prizes are being offered in the 'Bounty Hunters' online crane game during this collaboration?
Limited-edition 'Hoppe-chan' prizes are being deployed as digital rewards in the 'Bounty Hunters' online crane game starting April 6, 2026.
What strategic initiative does this collaboration support for CRAVIA Inc.?
This collaboration supports CRAVIA Inc.'s 'IP x Digital x Commerce' strategy, aiming to create immediate revenue opportunities linked to anime broadcasts and digital engagement.