Popular Character "Hoppe-chan" Products to be Launched in Thousands of 100-Yen Shops Nationwide – New Development in IP Licensing Business with a Unique "Low Price x High Rotation" Model

CRAVIA Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroki Fujiwara; hereinafter referred to as "the Company") is pleased to announce that it will begin offering products through Eikoh Co., Ltd. in 100-yen shops nationwide, including "Seria" and "Can★Do," for the IP licensing business of "Hoppe-chan," a popular character from Memory Tech Tsukuba Inc.'s Interactive Content Business Division (hereinafter referred to as "Sun-Hoseki"). This initiative is one of the core measures of the integrated IP x Retail x SNS strategy promoted by the Company and is positioned as an important milestone for future IP revenue expansion.

1. Background of the Initiative "Hoppe-chan" was a character with explosive popularity, particularly among elementary and junior high school students, during the Heisei era, and still retains a certain level of recognition and fan base. To maximize Sun-Hoseki's value, the Company is promoting the following in an integrated manner: ・Reconstruction of IP licensing strategy

・Integrated management of product planning, manufacturing, and distribution

・Cross-deployment of EC, physical stores, and live commerce

・Rebranding utilizing SNS

This 100-yen shop expansion is a strategic measure to maximize contact opportunities at a "price anyone can afford" and re-disseminate the IP. As a result of the above activities, products featuring Sun-Hoseki's character "Hoppe-chan" will be sequentially sold in 100-yen shops nationwide, including "Seria" and "Can★Do," through Eikoh Co., Ltd. With products priced at 110 yen (tax included) each, which are easy for anyone to pick up, we aim to approach a wide range of age groups, from elementary and junior high school students to Gen Z, acquire new fan bases, and dramatically increase the IP's value. 2. Significance of Nationwide Expansion (Mass Distribution x High Rotation Model) "Seria" and "Can★Do" have a large distribution network with thousands of stores nationwide. This initiative is expected to: ・Dramatically expand nationwide exposure at once.

・Build a high-rotation model with low unit prices.

・Acquire new customers from elementary and junior high school students to Gen Z.

・Re-engage the Heisei generation through "nostalgia consumption."

This is a measure that simultaneously boosts "awareness x distribution x rotation rate" in the IP business. 3. Product Lineup For this launch, we are offering a lineup of easy-to-use daily items, focusing on stickers and "oshi-katsu" (fan activity) related items, which are currently trending. ・Hoppe-chan Flat Pouch (1 type total)

・Hoppe-chan Pencil Case (1 type total)

・Hoppe-chan Cord Holder (2 types total)

・Hoppe-chan Bicycle Keychain (2 types total)

・Hoppe-chan Puffy Charm (2 types total)

・Hoppe-chan Puffy Sticker (1 type total)

・Hoppe-chan Sparkle Sticker (1 type total)

・Hoppe-chan Satin Scrunchie (1 type total)

・Hoppe-chan ...