Which company is rolling out the 'Hoppe-chan' products at 100-yen shops?

CRAVIA Inc. is rolling out the products in the IP licensing business through Eikoh Co., Ltd.

What specific 100-yen shops are mentioned as part of the nationwide rollout?

The products will be sold at shops including 'Seria' and 'Can★Do' across the nation.

What is the price of each item in the new product lineup?

Each item in the product lineup is offered at an accessible price of 110 yen, which includes tax.

Which demographic groups does the rollout aim to approach to build a new fan base?

The rollout aims to approach groups from elementary and junior high school students to Generation Z.

Introducing Popular Character 'Hoppe-chan' Products to Thousands of 100-Yen Shops Nationwide: A New Development in IP Licensing Business through a Unique 'Low Price x High Turnover' Model

Q: Who is the original creator or division behind the character 'Hoppe-chan'?

The character comes from Memory-Tech Tsukuba Inc.'s Interactive Content Division, also known as Sun Hoseki.

Published Mar 28, 2026 1:15 AM ・ Updated Jun 16, 2026 8:31 AM ・ 8 min read ・ Source: PR TIMES

CRAVIA Inc. has announced the nationwide rollout of 'Hoppe-chan' character merchandise in 100-yen shops like Seria and Can★Do. By leveraging a high-turnover model with accessible pricing, the company aims to acquire a new Gen Z fan base while appealing to the nostalgia of the Heisei generation. This strategic move is part of CRAVIA's broader IP management efforts to build a continuous revenue-generating platform.

CRAVIA Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroki Fujiwara; hereinafter "the Company") is pleased to announce that it will begin rolling out products at 100-yen shops nationwide, including "Seria" and "Can★Do", through Eikoh Co., Ltd., in the IP licensing business for the popular character "Hoppe-chan" from Memory-Tech Tsukuba Inc.'s Interactive Content Division (hereinafter "Sun Hoseki").

This initiative is one of the core measures of the integrated IP x Retail x SNS strategy promoted by the Company, and is positioned as a key milestone for future IP revenue expansion.

1. Background of the Initiative

"Hoppe-chan" is a character that gained explosive popularity among elementary and junior high school students during the Heisei era, and still retains a certain level of recognition and a fan base today.

To maximize the value of Sun Hoseki, the Company is integrally promoting the following:

・ Restructuring of the IP licensing strategy

・ Integrated management from product planning to manufacturing and distribution

・ Cross-development across e-commerce, physical stores, and live commerce

・ Re-branding utilizing SNS

This rollout in 100-yen shops is a strategic measure to maximize contact opportunities in a "price range accessible to anyone" and to re-diffuse the IP.

As a result of these activities, products featuring Sun Hoseki's character "Hoppe-chan" will be sequentially sold at 100-yen shops nationwide, including "Seria" and "Can★Do," through Eikoh Co., Ltd.

By offering an accessible product lineup at 110 yen (including tax) per item, we aim to approach a wide range of demographics, from elementary and junior high school students to Generation Z, and to dramatically increase the value of the IP by acquiring a new fan base.

2. Significance of Nationwide Expansion (Mass Distribution x High Turnover Model)

"Seria" and "Can★Do" possess a large-scale distribution network of thousands of stores nationwide. Through this initiative, the following are expected:

・ Rapid exposure expansion on a nationwide level

・ Construction of a high-turnover model due to low unit prices

・ Acquisition of new customers ranging from elementary and junior high school students to Gen Z

・ Re-engagement of the Heisei generation through "nostalgia consumption"

This serves as a measure to simultaneously boost "recognition x distribution x turnover rate" in the IP business.

3. Product Lineup

For this rollout, we have lined up a product group that is easy for everyday use, centering on stickers and "oshikatsu" (supporting one's favorite) related items, which have been trending in recent years.

・ Hoppe-chan Flat Pouch (1 type)

・ Hoppe-chan Pen Case (1 type)

・ Hoppe-chan Cord Holder (2 types)

・ Hoppe-chan Bicycle Key Ring (2 types)

・ Hoppe-chan Acrylic Marker Charm (2 types)

・ Hoppe-chan Puffy Stickers (1 type)

・ Hoppe-chan Glitter Stickers (1 type)

・ Hoppe-chan Satin Scrunchie (1 type)

・ Hoppe-chan Zipper Case with Chain (1 type)

・ Hoppe-chan Cleaner Cloth (1 type)

・ Hoppe-chan Mini Clear Folder 2P (2 types)

・ Hoppe-chan Mini Mesh Pouch with Carabiner (1 type)

・ Hoppe-chan Patient Registration Ticket / Medicine Notebook Case (1 type)

The design, which is "cute and highly collectible even at a low price," encourages multiple purchases.

4. Future Developments

Going forward, the Company will strengthen the following developments centered around "Hoppe-chan."

・ Viral expansion utilizing SNS and TikTok

・ Enhancement of sales through e-commerce and live commerce

・ Expansion of collaboration products (partnerships with other IPs and brands)

・ Deployment of physical stores, POPUPs, and experience-based sales

We will build a circular model of "Recognition → Purchase → Diffusion → Repurchase" to drive long-term monetization of the IP.

5. Strategic Positioning of the Company

The Company operates a comprehensive IP management business aimed at maximizing IP value. This project is not about single products, but forms part of "building an IP platform that generates continuous revenue."

FACT BOX

Source: PR TIMES
Category: product_launch

Introducing Popular Character 'Hoppe-chan' Products to Thousands of 100-Yen Shops Nationwide: A New Development in IP Licensing Business through a Unique 'Low Price x High Turnover' Model

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