Crasco Launches New Recruitment Branding Program "PENGUIN. The Inside Story of Crasco"

Real estate and technology company Crasco has launched a new talk show, "PENGUIN. The Inside Story of Crasco," as part of its recruitment branding. The show features CEO Norihiro Komura discussing the company's philosophy and behind-the-scenes processes to attract candidates who align with their innovative values.
Press ReleaseNQ 68/100出典：PR Times

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The Crasco Group, which operates in real estate brokerage, management, and technology, has launched a new program, "PENGUIN. The Inside Story of Crasco," as part of its recruitment branding efforts. In this talk show, President and CEO Norihiro Komura discusses the philosophy behind Crasco's business, behind-the-scenes concepts, and problem-solving ideas. The goal is to convey the company's culture and the "why" behind its challenges, moving beyond simple job descriptions to attract candidates who resonate with their values. The name "PENGUIN." symbolizes their ethos of bravely diving into new challenges first.

FAQ

What is "PENGUIN. The Inside Story of Crasco"?

It is a new talk show launched by the Crasco Group as part of its recruitment branding strategy, featuring CEO Norihiro Komura.

What is the purpose of this new program?

The program aims to communicate the company's core philosophy, values, and the behind-the-scenes stories of its projects to attract job seekers who resonate with its corporate culture of innovation and taking on challenges.

Why is the program named "PENGUIN."?

"PENGUIN." is one of Crasco's "8 Actions," a core principle that represents the attitude of being the first to dive into new challenges without fear of change.

Who is the main speaker in the program?

The main speaker is Crasco's President and CEO, Norihiro Komura.

What topics will be discussed in the show?

Topics will include the reasons for taking on new challenges, development stories of new services, behind-the-scenes concepts, problem-solving methods, creating value through design, and the social significance of their business.

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