Crasco Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture; Representative Director and President: Norihiro Komura) announced that it held its 2026 new employee entrance ceremony on Wednesday, April 1, 2026, welcoming 10 new employees.

Crasco Group Entrance Ceremony 2026

At this year's entrance ceremony, under the Crasco Group's vision of "GO FUN ~ Increase the number of 'people who enjoy life' and 'fans' worldwide ~," we shared the ideal human resources required in the future real estate industry and the new form of professionalism in the AI era. The Crasco Group values enhancing human-only value while actively utilizing rapidly evolving technology. We expect each new employee to view AI not as something to be "used," but as a "weapon to master," growing into individuals who create new norms for the industry.

Words of encouragement from Representative Director and President Norihiro Komura: The "new professional image" required in the AI era

"Now is the time when it's okay to fail. All of us senior employees will fully support you. Don't be afraid of failure; be positive and enjoy your growth and first experiences," he said, emphasizing the importance of taking the first step and gaining experience on site, rather than stopping to seek perfection.

He also touched upon the company-wide focus on AI utilization, expressing his expectations: "The ability to master daily updated technology holds great potential, especially for your digital native generation." In fact, within the Crasco Group, young employees in their second and third years have won grand prizes in internal awards, demonstrating an environment where anyone can challenge themselves and achieve results regardless of their tenure. He offered great encouragement to the new employees, sharing such real-world examples.

Furthermore, he spoke about the thoughts behind the Crasco Group's vision, "GO FUN ~ Increase the number of 'people who enjoy life' and 'fans' worldwide ~." First, employees themselves enjoy their work, increase what they can do, and feel a sense of growth. This accumulation leads to customer satisfaction and trust, ultimately increasing the number of "people who enjoy life" in society. The future that the Crasco Group aims for was powerfully shared with the new employees.

Norihiro Komura, Representative of Crasco Group

Surprise message from parents: A grateful departure surrounded by family's thoughts

Surprise message from parents unveiled

After the presentation of the employment certificates, as a surprise event to celebrate their new beginning, handwritten messages from the new employees' parents, collected in advance, were displayed on the screen. The venue was filled with great emotion by the warm words from their families, such as "I am proud of your efforts so far" and "Don't forget who you are and move forward step by step." The new employees once again engraved in their hearts their gratitude to their families and those around them who supported their growth, and took their first step as working adults.

New employees' declaration of commitment: Towards working adults who continue to "challenge and grow"

Strongly expressing aspirations as new working adults

The 10 new employees each declared their determination to walk as a member of the Crasco Group. To acquire the necessary knowledge and skills as professionals one by one and grow into trusted individuals. To not stop seeking 100% perfection, but to first challenge, iterate on improvements, and move forward. To become working adults who steadily build a foundation, aware of responsibilities different from their student days, and continuously provide value to those around them. Their words were filled with resolve and hope for the new challenges ahead.

Future Outlook: Making the real estate industry more creative with AI x On-site Capability

What the Crasco Group aims for is to evolve into a group of professionals who can pursue the happiness of real estate owners and tenants more humanely, while mastering AI as a powerful weapon.

Based on a culture of on-site-driven improvement, we aim to achieve "Sanpo Yoshi" (good for three sides): providing real estate owners with a "strong revenue base that won't lose to inflation," tenants with "a home where their individuality shines," and staff with "a rich future where they can continue to challenge with pride."

Together with the new colleagues who joined in 2026, we will further refine this "AI x On-site Capability" model and spread it to partner companies nationwide, transforming the real estate industry into a creative industry that the next generation truly admires and can be proud of worldwide.

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〈Company Profile〉

Company Name: Crasco Co., Ltd.

Representative: Norihiro Komura, Representative Director and President

Location: Kanazawa Head Office 4-24-21 Sainen, Kanazawa City, Ishikawa Prefecture 920-0024 TEL 076-222-1111 FAX 076-264-9156

Tokyo Office 5F Forecast Nishi-Shinjuku, 7-16-11 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023 TEL 03-6833-5500 FAX 03-6675-9004

URL: https://www.crasco.jp/

Business Activities: Buying and selling, leasing, management, repair, and brokerage of real estate; construction and sale of ready-built houses; development and sale of residential land, etc.

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FACT BOX

  • Source: PR TIMES
  • Category: 人事