Sotetsu Hotel Management Adopts "Cradle" to Strengthen Human Diversity Strategy

Cradle Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Directors: Yumi Ozaki / Sputniko!), which provides well-being support services for corporations and helps create an environment where everyone can work with peace of mind and unleash their potential, announces the adoption of its well-being support platform "Cradle" by Sotetsu Hotel Management Co., Ltd.

Sotetsu Hotel Management, a hotel operating company of the Sotetsu Group, aims to create an environment where diverse talent can thrive. In doing so, it emphasizes incorporating multifaceted perspectives and promoting the success of employees from diverse backgrounds. Cradle will be utilized to strengthen their human diversity strategy, aiming to improve employee motivation, reduce turnover rates, and secure excellent talent.

Comment from Sotetsu Hotel Management Representative

Challenges before adoption and background of adoption

Our company has aimed to create an environment where diverse human resources can thrive, but we recognized the need to strengthen our human diversity strategy from the perspective of improving employee motivation, reducing turnover rates, and securing excellent human resources.

Furthermore, we want to foster a company where every employee, regardless of their diverse background, including the promotion of women's empowerment, acquisition of paternity leave for men, and support for LGBTQ+ and foreign national employees, can feel a sense of purpose and have their individuality respected, based on the perspective of diversity.

Deciding factors for adopting Cradle

The decisive factor for our company's adoption of Cradle was the availability of practical educational materials, such as abundant seminar videos, which allow employees to easily learn the specialized knowledge and know-how necessary for DE&I promotion. The ability to access the latest topics and case studies that would be difficult to handle internally, and to provide an environment where employees can continuously learn a wide range of themes, was also attractive.

Additionally, a flexible support system is in place that can be utilized without difficulty in daily operations, allowing us to proceed with company-wide DE&I promotion without interruption. This led us to decide on its adoption.

Sotetsu Hotel Management Co., Ltd. Management Administration Division, Planning Department

Overview of Sotetsu Hotel Management Co., Ltd.

・Name: Sotetsu Hotel Management Co., Ltd.

・Location: 2-9-14 Kitasaiwai, Nishi-ku, Yokohama City

・Representative: Masamune Suzuki, President and Representative Director

・Established: July 14, 2017

・Capital: 100 million yen

・Business Activities: Operation of accommodation-focused hotels, partner hotel business

・Corporate Website: https://sotetsu-hotelmanagement.co.jp/

＜Sotetsu Group's Open Innovation Initiatives＞

We aim to build an innovation ecosystem that fosters co-creation of innovative businesses and services by increasing contact points with companies, especially startups, and collaborating externally, rather than relying solely on our own management resources and technologies.

We will continue to work towards realizing open innovation through co-creation with external partners.

(Sotetsu Innovation Lab Official Website https://sotetsu-innovation-lab.com)

※About TRIP (Tokyo Railway Innovation Partnership)

TRIP is a cluster selected by "TIB CATAPULT※1" that creates socially impactful innovations, such as solving social issues and expanding possibilities for the future. It is centered around railway operators with diverse assets (Odakyu Electric Railway Co., Ltd., Keio Corporation, Keikyu Corporation, JR East Startup Co., Ltd., Seibu Holdings Inc., Tokyu Corporation, Nishi-Nippon Railroad Co., Ltd., Tokyo Metro Co., Ltd., Tobu Railway Co., Ltd., Sotetsu Holdings Inc., Nagoya Railroad Co., Ltd., Central Japan Railway Company, Tokyo Metropolitan Bureau of Transportation, Keisei Electric Railway Co., Ltd., Kobe Electric Railway Co., Ltd., Shizuoka Railway Co., Ltd.) and TIS Inc.

(URL: https://tib-trip.com/)

※1 TIB CATAPULT: https://tibcatapult.metro.tokyo.lg.jp/

Cradle Inc.

・Company Name: Cradle Inc. ・Location: SLACK SHIBUYA 901, 31-14 Sakuragaoka-cho, Shibuya-ku, Tokyo ・Business Activities: Operates "Cradle," a well-being support platform for corporations that assists with health management, human capital management, and diversity promotion. ・Representative Directors: Yumi Ozaki / Sputniko! ・Established: December 16, 2019 ・Corporate URL: https://cradle.care/

Under the vision of "Nurturing a future where everyone shines," Cradle aims to realize a society where everyone can shine by increasing employee choices. As Japan's No.1 employee benefits provider for empowering well-being and fueling diverse talent growth, we offer total solutions including learning videos and seminars for employees, online consultations, coupons, employee data analysis reports, and healthcare support in partnership with over 130 clinics nationwide.

"Cradle" has been adopted by over 10% of companies certified as "Excellent Health and Productivity Management Organizations 2025 (White 500)".