Celebrating its 20th Anniversary, 'Hotel Wedding' Official Website Renewed! Evolving into an 'Experience-Based' Media Chosen by Aspiring Brides.

Hotel Wedding, a specialized magazine for hotel weddings (published by COURAGE Co., Ltd.), has been conveying the charm of high-quality hotel weddings with the concept of 'a wedding that guests will say "Impressive!"' since its launch in 2006. In 2026, as we celebrate our 20th anniversary, the website has evolved from a conventional 'information search-based' wedding site into a new media centered on 'experiential value,' and was renewed on Tuesday, March 31, 2026.

■From 'Searching' to 'Experiencing': A New Value Proposition

We propose a new way to find a wedding: not by 'searching for a hotel,' but by 'choosing from aspiring brides.'

'Hotel Wedding Online' is not just a site for searching information; it offers a new wedding experience where users can 'peek into the stories of aspiring brides and re-experience their journeys to find their ideal wedding.'

The site is structured to guide users towards their destined hotel and dress style, starting from the lifestyles and worldviews of brides who have achieved their dream luxury hotel weddings. This approach allows users to think, 'I want a wedding like this bride's.'

By implementing a new search axis of 'searching from aspiring brides' instead of the conventional 'searching by hotel name,' we provide a decision-making experience that is more intuitive and emotionally resonant.

The foundation of this site's experience is the existence of our unique bride community, 'Hotel Wedding Official Brides.'

■What are 'Hotel Wedding Official Brides'?

These are brides who have had hotel weddings or are planning them, selected by our editorial department from readers of 'Hotel Wedding' and followers of 'Hotel Wedding Instagram.' Since the first cohort in 2020, over 600 official brides have been certified across six cohorts.

Characteristics of 'Official Brides' Certified by 'Hotel Wedding'

■Real Experiences of Official Brides Change Decision-Making

By visualizing the 'actual decision-making process' from proposal to the wedding day, we enable experience-based choices.

The core content of this site features the real wedding journey stories of 'Hotel Wedding Official Brides,' who are uniquely certified by 'Hotel Wedding.' The entire process, from proposal, engagement ring, hotel selection, meeting the families, dress selection, to the wedding day itself, is visualized chronologically. This allows prospective brides to virtually experience a 'series of actual choices made' rather than just information. Furthermore, through hashtag-based search, users can browse brides with similar values across various aspects such as dress brands, hotel names, and theme concepts.

■High-Value User Base Specializing in Luxury Hotel Weddings

A media outlet that visualizes the real decision-making processes of discerning, high-spending users.

The readership of 'Hotel Wedding' and the 'Official Brides' community primarily consist of high-value individuals who prioritize the unique value of hotel weddings. The average total wedding cost is approximately ¥7 million, with cases exceeding ¥10 million being common. These couples are characterized by clear values such as being 'discerning,' 'luxury-oriented,' and 'prioritizing guest satisfaction.' While modern weddings offer diverse styles like 'no-wedding,' 'casual weddings,' and 'photo weddings,' these brides are chosen for their aspirations for a wedding and a desire for an overwhelming sense of being the main character.

By visualizing the real decision-making processes of these users, the site is designed to create high-quality customer touchpoints for hotels as well.

【Overview】

Site Name: Hotel Wedding Online

Release Date: Tuesday, March 31, 2026

URL: https://www.hotelwedding.jp/

■Introduction to COURAGE's Publications

Hotel Wedding Magazine

A premium wedding magazine that conveys the charm of hotel weddings to fashion-conscious brides, with the concept of 'a wedding that guests will say "Impressive!"'. In addition to weddings, it also introduces the appeal of hotels, along with information on dresses, beauty, and gifts related to hotels. (Metropolitan Area Edition / Kansai, Tokai, Fukuoka Edition, integrated into a nationwide edition from No. 60).

Official Website 'Hotel Wedding Online'

https://www.hotelwedding.jp/

Official Instagram

https://www.instagram.com/hotelwedding/

Wedding Dress Information Magazine 'Wedding BOOK'

Celebrating its 32nd anniversary! A specialty magazine for brides seeking the perfect dress. It covers wedding dresses, colored dresses, Japanese attire, hair & makeup, bouquets, beauty, jewelry, and more.

Official Website 'Wedding Dress.jp'

https://the-weddingdress.jp/

Official Instagram

https://www.instagram.com/weddingdress_official/

Japanese Wedding Magazine

A nationwide specialty magazine for Japanese weddings, conveying the beauty of Japanese weddings to the modern era. It features the charm of shrine ceremonies and Japanese-style weddings, venues where Japanese weddings can be held, Japanese hospitality, introductions to traditional wedding customs passed down throughout Japan, and proposals for a Japanese lifestyle.

Official Website 'nihon-kekkon.com'

https://nihon-kekkon.com/

Official Instagram

https://www.instagram.com/nihonno_kekkonshiki/