[Activity Report] From Sports Frenzy to Promoting Understanding of Invisible Challenges: Reflecting on Initiatives with Chiba Jets
Key facts
- [Activity Report] From Sports Frenzy to Promoting Understanding of Invisible Challenges: Reflecting on Initiatives with Chiba Jets
- Cosmo Health Co., Ltd., as an official partner of the professional basketball team Chiba Jets, has released a report reflecting on a year of rare disease awareness initiatives and community contribution activities. The initiatives included a free-throw challenge at a sponsored match on April 26, 2026, by Koyuki Kinjo, who lives with Ehlers-Danlos syndrome, as well as senior health workshops and book-sharing programs to promote sustainable community development.
- Source: PR Times
- Date: May 26, 2026
Direct answer
Cosmo Health Co., Ltd., as an official partner of the professional basketball team Chiba Jets, has released a report reflecting on a year of rare disease awareness initiatives and community contribution activities. The initiatives included a free-throw challenge at a sponsored match on April 26, 2026, by Koyuki Kinjo, who lives with Ehlers-Danlos syndrome, as well as senior health workshops and book-sharing programs to promote sustainable community development.
- Citation
- [Activity Report] From Sports Frenzy to Promoting Understanding of Invisible Challenges: Reflecting on Initiatives with Chiba Jets (May 26, 2026), PR Times
- Source
- PR Times
- Date
- May 26, 2026
Cosmo Health Co., Ltd., as an official partner of the professional basketball team Chiba Jets, has released a report reflecting on a year of rare disease awareness initiatives and community contribution activities. The initiatives included a free-throw challenge at a sponsored match on April 26, 2026, by Koyuki Kinjo, who lives with Ehlers-Danlos syndrome, as well as senior health workshops and book-sharing programs to promote sustainable community development.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 20:00
- 🔍 Collected: May 26, 2026 at 11:31
- 🤖 AI Analyzed: May 26, 2026 at 11:52 (20 min after Collected)
Over the past year, we have walked hand-in-hand with Chiba Jets, resonating with the philosophy of their social contribution project "JETS ASSIST": "Social contribution begins with support." Through the power of sports, we have worked to ensure that many people learn about the challenges faced by individuals like Koyuki Kinjo and the "invisible" difficulties that lie behind them.
In Japan, approximately 1.12 million people hold designated intractable disease recipient certificates, meaning many are facing rare or intractable diseases. Due to their rarity and low public awareness, there are many cases where it takes a long time to reach a diagnosis, or individuals become isolated, unable to consult with those around them.
"Ehlers-Danlos syndrome," featured in this report, is one such condition, presenting difficulties that are not easily conveyed by appearance alone, alongside a lack of social understanding. Starting with messaging aligned with Rare Disease Day (RDD), Cosmo Health has been supporting Koyuki Kinjo’s challenges. This report looks back on the year’s activities, focusing on the sponsored match held on Sunday, April 26, 2026.
## Sponsored Match Report: 3 Seconds that Moved 10,000 People in the Arena
On Sunday, April 26, we held a Cosmo Health sponsored match against the Hiroshima Dragonflies at LaLa arena TOKYO-BAY.
At the opening ceremony, Koyuki Kinjo, who faces the designated intractable disease Ehlers-Danlos syndrome, took on a re-challenge to score a free throw. While 10,000 spectators watched, Ms. Kinjo rose from her wheelchair on her own and aimed for the goal. Although the shot did not reach the ring, her dedicated spirit deeply moved the entire arena. This challenge was fueled by her wish to "deliver even a little bit of positivity to those facing similar worries and difficulties."
## Reflecting on the Year: Multi-faceted Approach to Community
To channel the excitement of the arena into daily "health" and "learning," we supported the following activities throughout the year:
1. Conducting "Health Workshops" to revitalize seniors
We conducted cheer dance exercises led by STAR JETS for seniors in Funabashi City.
2. "Book Share & Drive" project to create a cycle of learning
We operated a booth at home game venues to collect books from attendees and supported a "cycle of learning" to deliver them to those in need in Funabashi City.
## Future Outlook: Turning Sports Frenzy into a Sustainable "Culture of Prevention"
This year spent walking with Chiba Jets taught us that sports have the power to change people's feelings positively and create new interactions and understanding. Under our vision of "creating a society without illness," Cosmo Health will continue to move forward to plant the "culture where prevention is standard" across Japan.
FAQ
What is the purpose of CosmoHealth Inc.'s activities?
With the vision of 'creating a society without illness,' we aim to promote understanding of intractable and rare diseases, invisible challenges, and contribute to building sustainable local communities.
What is Ehlers-Danlos Syndrome?
It is one of the intractable and rare diseases that are difficult to understand just by appearance, and there is a challenge of insufficient social understanding.
What was the content of the event held at the sponsored game on April 26, 2026?
At the opening ceremony of the game at LaLa arena TOKYO-BAY, there was a rematch of the free throw by Kosei Kosei.
What activities have you carried out for the local community?
We have implemented health seminars for the elderly in Funabashi City and provided educational support to the community through the 'Book Share & Drive' project at home games.
What are CosmoHealth's future prospects?
Our policy is to connect the passion of sports to a culture of prevention in daily life and to continue creating an environment where people with challenges can continue to pursue their goals authentically.