Carrying 10 Years of Sentiment: Japan Heart and Shinnihon Seiyaku Invite Children Battling Pediatric Cancer and Their Families on a 'Dream-Come-True Trip'

Shinnihon Seiyaku Co., Ltd. (Headquarters: Fukuoka City, Representative Director, President & CEO: Takahiro Goto) sponsored the 'Smile Smile Project' organized by the specified non-profit organization Japan Heart (Headquarters: Tokyo, Chairperson: Haruna Yoshioka, hereinafter 'Japan Heart'), and held an event inviting children battling pediatric cancer and their families to Huis Ten Bosch. This year marked the 10th anniversary, with a total of 7 families invited to Huis Ten Bosch. Medical professionals and company employees accompanied and supported the trip, creating two irreplaceable days filled with smiles.

[Background]
Approximately 2,500 children are diagnosed with pediatric cancer annually in Japan. Due to strong side effects from treatment and long hospital stays, many children cannot spend enough time with their families and feel anxious. With the desire to provide these children and their families with precious time, our company began sponsoring the 'Smile Smile Project,' a plan to invite them on a safe trip accompanied by medical professionals. We have continued this activity since the first event in Kyushu in 2017, and this is the 10th year.

[Event Overview]
Name: Smile Smile Project 2026 in Huis Ten Bosch
Dates: Wednesday, June 3 – Thursday, June 4, 2026
Location: Huis Ten Bosch (Sasebo City, Nagasaki Prefecture)
Participants: A total of 7 families of children aged 18 or under living in Kyushu who are undergoing treatment for pediatric cancer or are within one year of completing treatment.

[Activities]
・Strolling through the park under the theme 'A Dream-Come-True Trip'
・A交流会 (exchange meeting) for families with children in similar situations to build new communities
・Crafting goods to turn trip memories into tangible keepsakes
・A lecture by Ms. Haruna Yoshioka of Japan Heart (for new employees of Shinnihon Seiyaku), etc.

For this commemorative 10th-year activity, as an opportunity to embody the company's purpose, 'Creating a daily life full of smiles with the 'new' in beauty and health,' 8 new graduate employees joining in fiscal year 2026 and 1 employee selected through internal recruitment participated. Together with pediatricians and nurses, they supported the trip so that the children and their families could fulfill their individual 'dreams,' such as 'what they want to do at Huis Ten Bosch' or 'what they are looking forward to.' The children enjoyed their own 'dreams' through experiences and interactions within the park, spending a special time not easily found in daily life. One family commented, 'The happiest thing for us was being able to spend time safely together as a family at Huis Ten Bosch and seeing so many smiles on our children's faces. We hope this warm and wonderful activity continues.' Our company will continue this activity, striving to help as many people as possible live daily lives filled with happiness, emotion, and smiles.

Specified Nonprofit Organization Japan Heart
An international medical NGO founded in Japan in 2004. With the philosophy 'Deliver healthcare where it does not reach,' it provides free medical examinations and surgeries for children in developing countries and dispatches medical teams in the event of large-scale natural disasters. Domestically, it dispatches medical personnel to remote islands and rural areas, conducts emergency relief operations in disaster-stricken areas, and provides outing support for children with pediatric cancer and their families.

Smile Smile Project
An activity targeting children battling pediatric cancer and their families. To help them enjoy trips and outings, which can cause anxiety when away from medical care, doctors and nurses from Japan Heart accompany and support them. The project believes that the time gained from these experiences can become the driving force for the next treatment or an opportunity to overcome the fear of recurrence. Since its inception in 2010, it has provided a total of 755 support cases (as of March 2026). This is a domestic project of Japan Heart, delivering healthcare where it does not reach.