Skincare Brand 'Perfect One' Celebrates 20th Anniversary with Special Website

Shin Nihon Seiyaku Co., Ltd. (Headquarters: Fukuoka City; President & CEO: Takahiro Goto) has launched a special website today, June 1, 2026, to commemorate the 20th anniversary of 'Perfect One,' a skincare brand born in 2006 that supports the diverse lifestyles of women.

[Perfect One 20th Anniversary Special Website]
To celebrate the 20th anniversary of 'Perfect One,' a special website themed '20 Years of Gratitude: Delivering Our Feelings to You' was opened today, June 1, 2026.
The site will sequentially release content over several months, including a history of Perfect One, messages from customers, and interviews with employees sharing their passion for the brand. Additionally, special content unique to the 20th anniversary is planned to help users experience the brand's world more deeply.

■ Website URL: https://www.shinnihonseiyaku.co.jp/s/contents/perfectone/20th/

[Featured Content]
'Perfect One' 20-Year Journey (Now Available)
Since its inception in 2006, Perfect One has walked alongside its customers. The site features a special timeline looking back at these 20 years, from the development story of the first all-in-one gel to brand renewals, spatula improvements, the world's first development of 'Purple Fermented Collagen'*, and the birth of refill pouches, all accompanied by customer voices.

* Lactobacillus/Hydrolyzed Collagen Ferment Filtrate (moisturizing ingredient) registered as a cosmetic ingredient by Shin Nihon Seiyaku for the first time in the world (based on company research).

Employee Interview: 'The Trajectory and Future We Walked Together' (Now Available)
Over the past 20 years, Perfect One has evolved with the support of many customers, driven by the passion and challenges of employees who have sincerely engaged with the brand. Employees from the launch period to those taking on new value creation share their perspectives.

Special Project: 'Customer Invitation Event' (Coming Soon)
To commemorate the 20th anniversary, an invitation event for long-time loyal customers will be held at the Shin Nihon Seiyaku Fukuoka Headquarters on July 24, 2026. The program includes professional hair and makeup experiences, roundtable discussions, and behind-the-scenes development stories. Special beauty and health-focused lunch and sweets will also be served in the company cafeteria. The event report will be released later.

Special Interview: Kento Nakajima (Perfect One Brand Ambassador) x Takahiro Goto (President & CEO, Shin Nihon Seiyaku) (Coming Soon)
A dream conversation between Kento Nakajima and President Takahiro Goto, realized specifically for the 20th anniversary. They discuss the evolution of Perfect One and its global challenges. Stay tuned for this special interview.

■ Interview Video URL: https://www.youtube.com/watch?v=VRcY-5FkRk4

[About Perfect One]
Born in 2006, Perfect One operates under the brand message 'Simple care leads to the skin's natural beauty.' Its flagship all-in-one serum gel series has achieved No. 1 domestic sales in the all-in-one market for 10 consecutive years*1 and has surpassed 90 million units in cumulative sales*2.

▶ Thank you for 20 years of Perfect One. Please visit our special anniversary website.

*1 Includes Perfect One Focus series: Fuji Keizai 'Cosmetics Marketing Handbook 2017-2026' (Moisture and All-in-One categories / Manufacturer and Brand share 2016-2025 results)
*2 Cumulative sales of Perfect One All-in-One Serum Gel series from May 2006 to February 2026 (includes Raffine Perfect One series and Perfect One Focus series)

[Company Overview]
Company Name: Shin Nihon Seiyaku Co., Ltd.
Location: 1-4-7 Otemon, Chuo-ku, Fukuoka City, Fukuoka Prefecture
Representative: Takahiro Goto, President & CEO
Established: March 1992
Business: Planning, mail-order, and wholesale of cosmetics, health foods, and pharmaceuticals
URL: https://corporate.shinnihonseiyaku.co.jp/