QSAI's Femtech Brand "f44" Wins the "Subaru Fujimoto Award" at the Lacarp Awards 2026

QSAI Co., Ltd. (Headquarters: Chuo-ku, Fukuoka; President and CEO: Junro Ishikawa) is pleased to announce that its femtech brand "f44" has received the "Subaru Fujimoto Award" at the Lacarp Awards 2026, presented at the "My Organic Friends Fes 2026," a celebration of natural and organic products held from May 22 (Fri) to 24 (Sun), 2026, at WITH HARAJUKU HALL (Shibuya-ku, Tokyo).

Comments from Beauty Researcher Subaru Fujimoto

It was evident that extensive research, marketing, and branding had been conducted.

As someone who is 45 years old and experiencing the unexplainable discomforts of the 44-year-old generation, I felt as though the presentation was speaking directly to me, nodding along as I listened.

The concept and product design, which stem from a thorough understanding of people's concerns and require significant time and effort, are truly impressive. Great things are expected from this brand in the future.

Subaru Fujimoto, Representative Director, BONJOUR Inc. / Beauty Researcher

Profile: Beauty researcher with 22 years in the beauty industry. Has held positions as a trainer, brand developer, and sales manager at cosmetic companies. Leveraging expertise in ingredient design and product background, has given lectures to over 10,000 people across 300 events nationwide. Based on her own skin improvement experiences, she disseminates the value of essential skincare. Currently oversees more than 10 products, including produced items, for TV shopping.

About the Lacarp Awards 2026

The "Lacarp Awards 2026" were established with the desire to create a platform where "inherent beauty" and sincere efforts are recognized and shared with everyone.

The judging panel included beauty experts who have observed the beauty industry for many years, as well as leaders from various fields driving the future of beauty, health, and wellness. The selection process carefully considered the enduring value, philosophy, and stance that contribute to a "beautiful and healthy future," rather than being swayed by numbers or temporary trends.

Award-Winning Brand "f44" Overview

"f44" is a femtech brand that addresses the fluctuations experienced from the age of 44, considered a turning point in aging.

Recent research, including studies from Stanford University, indicates that around the age of 44, individuals tend to experience more noticeable signs of aging. However, the changes during this period are often difficult to articulate and are frequently dismissed as "just fatigue." "f44" delves deeply into the real concerns of women in the "generation of responsibility," who are busy with work and family, and is a brand that pursues concepts and product designs tailored to individual changes.

The brand name "44" symbolizes the "age 44," a turning point in aging, while "f" embodies positive commitments to support women from multiple perspectives, such as "for (for you)," "female (femininity)," "free (liberation from concerns)," and "future (a brilliant future)." We support women in the generation of responsibility so they can continue to enjoy the present and thrive as themselves.

Product Introduction

Formulated with scientifically-backed ingredients, the products are designed for simplicity and ease of continuation, with a recommended intake of "1-2 tablets per day."

We offer four types of supplements that can be chosen according to individual conditions.

Product details here

https://www.kyusai.co.jp/shop/information/news_f44_20260423/

● f44 Hops ~For Brighter Days~

Supports your daily life as you aim to live positively and true to yourself, even on "gloomy" or "cloudy" days.

● f44 Rauvolfia Leaf ~Supports Women's Rhythms~

Also suitable for relaxation before sleep. Supports a healthy rhythm and peaceful days.

● f44 Liposomal Iron ~For Those Concerned About Iron Deficiency, Efficient Charging~

Supports an active lifestyle with "liposomal iron," which has a reduced iron odor and is designed for enhanced absorption.

● f44 Univestin ~Multivitamin for Health Management~

Provides broad support for maintaining daily condition, which changes with age.

Future Developments

Focusing on "olfaction," which is directly linked to instinct. Developing a new service to visualize one's own condition!

Encouraged by this award, QSAI will further accelerate its femtech initiatives for women in the "generation of responsibility."

At "f44," we believe it is important to address women's changes not as isolated "points" but as a "whole," by regulating fundamental balance. Because balance is invisible, we are focusing on an approach that objectively visualizes the customer's current condition through "olfaction," which is directly linked to instinct. We are currently developing a new service that proposes optimal care tailored to each individual's condition. Please look forward to the future developments of "f44."