Takahisa Masuda's First Fashion Brand 'Yellow by TAKAHISA MASUDA' to be Sold Exclusively on ZOZOTOWN Starting May 29
ZOZO, Inc. is launching 'Yellow by TAKAHISA MASUDA,' the first fashion brand produced by NEWS member Takahisa Masuda, with pre-orders starting May 29 exclusively on ZOZOTOWN. The collection features 16 items, including MA-1 rompers and hoodies, characterized by functional designs with interchangeable pockets. The brand will also integrate with the LINE mini-app 'Run!! Nekomasu' and release character stickers.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 13:00
- 🔍 Collected: June 1, 2026 at 03:11 (62h 11m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 19:50 (16h 38m after Collected)
ZOZO, Inc., operator of the fashion e-commerce site 'ZOZOTOWN,' has announced the launch of 'Yellow by TAKAHISA MASUDA,' the first fashion brand by Takahisa Masuda, a member of the idol group 'NEWS' and a solo artist. This is part of the 'TAKAHISA MASUDA × ZOZOTOWN' project, a collaboration with LY Corporation. Pre-orders for the exclusive items will begin on Friday, May 29. Known for his deep passion for fashion, Masuda has poured his experience and creativity into this brand. The collection includes 16 original items, such as MA-1 rompers and hoodies, featuring functional designs with interchangeable pockets. Two sizes, '7' and '4,' are available. Additionally, the brand will be featured in the LINE mini-app 'Run!! Nekomasu' and through a new set of LINE stickers launching on June 2.
FAQ
What is the sales model on ZOZOTOWN?
It uses a made-to-order model, where production begins after the order period ends.