ZOZO Acquires All Shares of High Link Co., Ltd., Operator of Comprehensive Fragrance Platform 'Coloría,' Making It a Wholly-Owned Subsidiary

ZOZO Co., Ltd. (Headquarters: Chiba City, Chiba Prefecture; Representative Director, President and CEO: Kotaro Sawada) announced today that it has acquired all shares of High Link Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Masahiro Nanki; hereinafter "High Link"), which operates "Coloría," a comprehensive fragrance platform, making it a wholly-owned subsidiary.

Established in 2017, High Link operates "Coloría," a comprehensive fragrance platform with the mission of "coloring the world with scent." Comprising multiple fragrance-related services, "Coloría" offers the fragrance subscription service "Coloría Scent Subscription," the fragrance information media "Coloría Magazine," and the fragrance lifestyle brand "Coloría Home," gaining support primarily among the younger generation.

As one of its future strategies, our company aims for growth in the "Near Fashion domain," promoting business development and profit creation in areas peripheral to fashion. By welcoming High Link, which operates a business centered on perfumes highly compatible with fashion, into the ZOZO Group, our group aims to expand into the fragrance market and accelerate business development in the fashion peripheral domain by incorporating sales methods such as subscription services. Going forward, we plan to leverage our customer base to drive traffic to High Link's various services and utilize our e-commerce operational know-how and data to provide new discovery experiences for perfumes.

By integrating High Link, which possesses extensive data specialized in fragrances and deep marketing expertise, our company will expand its business domain, which has primarily focused on apparel, into the fashion peripheral domain. Moving forward, the ZOZO Group will continue to provide new value unique to the group, aiming to be "ZOZO for everything fashion."

For details on High Link's overview and acquired shares, please refer to the financial results for the fiscal year ending March 2026, released today.

URL: https://corp.zozo.com/ir/20260430-20263_4/

<About High Link Co., Ltd.>

High Link Co., Ltd. operates the comprehensive fragrance platform "Coloría" under the philosophy of "Exceeding all boundaries with excitement" and the business slogan "Life Tech Company that colors life." It develops fragrance-centric businesses, including the subscription service "Coloría Scent Subscription" that provides an experience of encountering suitable scents, the fragrance information media "Coloría Magazine," and the fragrance lifestyle brand "Coloría Home," striving to create new experiential value in all areas.

- High Link Co., Ltd.: https://high-link.co.jp/ - Coloría: https://coloria.jp/ - Coloría Scent Subscription: https://coloria.jp/lp/fragrance_calendar/ - Coloría Magazine: https://coloria.jp/magazine/ - Coloría Home: https://home.coloria.jp/