MAXZEN, a Generic Home Appliance Brand, Launches Spot Air Conditioners and Window Units That Require No Installation and Are Ready to Use Immediately, in Preparation for This Year's Extreme Heat

Japan has been experiencing record-breaking heatwaves year after year. This summer, the Japan Meteorological Agency has announced that sea surface temperatures are higher than usual, increasing the likelihood of an El Niño event that could last about a year, raising the probability of high temperatures across Japan (※1).

Additionally, media reports have highlighted supply shortages of installation materials required for air conditioner setup, causing delays and disruptions in installation services (※2).

MAXZEN’s window air conditioners and similar products require no installation and can be used immediately on the day of purchase, making them ideal solutions in these challenging conditions.

※1 El Niño phenomenon likely to occur (Japan Meteorological Agency):

https://www.jma.go.jp/jma/press/2604/10a/elnino202604.html

※2 "Naphtha shock" hits air conditioner industry: Severe material shortages leave installers struggling, with some unable to work for over a week… (MRT Miyazaki Broadcasting):

https://newsdig.tbs.co.jp/articles/mrt/2674305?display=1

Spot Air Conditioner

A portable, no-installation spot air conditioner that can be used immediately in spaces where traditional air conditioners cannot be installed. Each product comes with a convenient window panel.

【MSC-MT26-GY】

Product Page: https://maxzen.jp/product/msc-mt26/

【MSC-MT29-02】

Product Page: https://maxzen.jp/product/msc-mt26/

【MSC-ST35-WH】

Product Page: https://maxzen.jp/product/msc-st35/

Ductless Hybrid Cooling Spot Cooler

・A portable spot cooler that requires no cumbersome exhaust duct installation, usable even in windowless rooms. It uses water to cool exhaust heat, resulting in cooler exhaust air.

【DL-SC2601-GY】

Product Page: https://maxzen.jp/product/dl-sc2601/

Window Air Conditioner

・A convenient window air conditioner that can be installed directly into a window. Features three modes: cooling, fan, and dry. No outdoor unit is required, making it ideal for rooms where air conditioner installation is difficult, including rental housing.

【MWC-ST18-01WH】

Product Page: https://maxzen.jp/product/mwc-st18-01/

Fan & Circulator

【MFD30YS01M】

・A quiet and energy-efficient living room fan with adjustable settings from natural breeze to powerful airflow.

※Available in three colors: Gray, Greige, and White (from left to right).

Product Page: https://maxzen.jp/product/mfd30ys01m/

【MFD30QD01M】

・A multifunctional fan designed for ease of use, capable of both airflow and air circulation with a single unit.

※Available in two colors: Gray and Greige (from left to right).

Product Page: https://maxzen.jp/product/mfd30qd01m/

About MAXZEN

(http://maxzen.jp/)

"MAXZEN" is a popular generic home appliance brand launched in 2013, known for its high cost-performance. Guided by the concept of "Maximum comfort at minimal cost," MAXZEN leverages its experience in appliance sales to rigorously pursue the balance between functionality and price, always focusing on customer-centric product development. As of fiscal year 2025 (※2), the brand offers approximately 330 products, including home, seasonal, and kitchen appliances, with cumulative sales surpassing 3.45 million units and annual sales exceeding 9.6 billion yen.

※1 Generic Appliances: High-quality, low-priced home appliances achieved by carefully selecting essential functions.

※2 Fiscal Year 2025: Period from February 1, 2025, to January 31, 2026.

Company Overview

Company Name: MAXZEN Inc. (Japanese: マクスゼン株式会社)

URL: http://maxzen.jp/

Representative: Toshiaki Shimizu, President and CEO

Head Office: 6F, Tokyo Traffic Kinshicho Building, 4-26-5 Koto-bashi, Sumida-ku, Tokyo

Capital: 30 million yen

Shareholder: Exprice Co., Ltd. (100%)

Business: Planning, development, and manufacturing of home appliances