【HIROFU】Special Instagram Live with Stylist Naoko Okusa to be streamed from April 9th (Thursday) at 8:30 PM

HIROFU will host a special Instagram Live with stylist Naoko Okusa on April 9th (Thursday) at 8:30 PM, introducing spring new arrivals and styling tips on the official HIROFU Instagram.
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  • 📰 Published: April 3, 2026 at 00:00

HIROFU, a women's bag brand developed by World Group's HIROFU Co., Ltd., will host an Instagram Live event featuring stylist Naoko Okusa starting from April 9th (Thursday) at 8:30 PM.


■HIROFU Official Instagram:@hirofu_official

Stylist Naoko Okusa

"HIROFU" is a leather brand that offers shoes, bags, and accessories primarily at department stores nationwide. Since its establishment in 1978, it has proposed a unique style that is basic and unaffected by eras or trends, based on the concept of Simple/Minimal/Contemporary.

Naoko Okusa, active as a stylist and fashion editor, specializes in sophisticated, simple, and high-quality styling, garnering support from many women.

The HIROFU x Okusa Instagram Live is scheduled for April 9th (Thursday) at 8:30 PM. This fourth installment will be streamed for the first time from HIROFU Daimaru Tokyo Store. Enjoy the Instagram Live as if you were shopping in the store, where spring/summer collections are arriving one after another.

This time, we will introduce the "BREZZA" series, an all-leather mesh bag handcrafted by artisans. Ms. Okusa will share her unique insights into the brand and products, as well as recommended styling tips, focusing on new models and colors that will be released nationwide at HIROFU shops and online stores from April 10th (Friday).

Furthermore, we have exciting news to share during the live broadcast.

An archived stream is also planned, but during the live broadcast, you can send comments and questions directly to Ms. Okusa. We look forward to your real-time viewing.

≫Click here for details on Naoko Okusa's Instagram Live

Some of the products to be introduced by Naoko Okusa
Mesh series hand-knitted by artisans
Newly released colors

【 Product Handling 】

■ Online Store: https://store.world.co.jp/s/brand/hirofu/

【 Social Media 】

■ Instagram @hirofu_official

■ LINE https://lin.ee/JScHdm2

【 Brand Concept 】

HIROFU's concept is Simple, Minimal, Contemporary.

Since its establishment in 1978, HIROFU has continued to create products such as shoes, bags, and accessories that leverage the texture of materials. We propose timeless products that value quality, with the wish that they will be cherished for a long time without being swayed by trends.

<Company Profile>

・Name: HIROFU Co., Ltd. (a subsidiary of World Group Co., Ltd.)

・Representative: Yoshiko Sasaki

・Location: KD Minami Aoyama Building 5F, 3-1-31 Minami Aoyama, Minato-ku, Tokyo 107-0062

World Corporate Website: https://corp.world.co.jp/

World Group Official Online Store: https://store.world.co.jp/

FAQ

When will the Instagram Live be held?

The live stream will start on Thursday, April 9th at 8:30 PM JST.

Which products will be introduced?

The focus will be on new models and colors from the "BREZZA" series, all-leather mesh bags handcrafted by artisans.

Where can I watch the live stream?

You can watch it on HIROFU's official Instagram account (@hirofu_official). An archived version is also planned.