Realizing a Circular Society Through Clothing Together with the Next Generation: Hirakata City Ogura Elementary School × 'WORLD Ecoromo Campaign' – Students Lead Clothing Collection and Workshops

World Co., Ltd. (Headquarters: Kobe; Representative Director, President and Executive Officer: Nobuteru Suzuki) partnered with Hirakata City Ogura Elementary School (Hirakata City, Osaka Prefecture) from September 2025 to January 2026 to conduct the "WORLD Ecoromo Campaign," a student-led clothing collection initiative, along with workshops on upcycling.

This initiative was planned and managed by 4th-grade students at Ogura Elementary School as part of their integrated studies, focusing on the theme of "social contributions we can make ourselves." All proceeds generated from the reuse and recycling of the collected clothing were donated to the Hirakata City Central Library's "Project to Deliver Books to Children," helping to enhance the local reading environment. Through this collaboration, students learned the importance of resource circulation through fashion and experienced supporting their local community through their own actions.

• Students take the lead in calling for clothing donations from the school and local residents

The 4th-grade students of Ogura Elementary School led the following activities:

(1) Student-led outreach and research presentation

Date: September 20, 2025, at Hirakata City Ogura Elementary School

4th-grade students (Classes 1 and 2) called for cooperation from all students and parents attending the Saturday open school day. They also presented their research regarding the "WORLD Ecoromo Campaign."

(2) Installation of clothing collection boxes

Period: September 5, 2025 – January 16, 2026, at Hirakata City Ogura Elementary School

Unwanted clothing from households was collected.

※Partner company: Kaitori Oukoku Co., Ltd. (responsible for the reuse and recycling of clothing)