WingArc1st Co., Ltd. (Headquarters: Minato-ku, Tokyo; President, CEO, and Representative Director: Jun Tanaka) has won the category award in the 'Inside Sales' division for mid-sized and small-to-medium enterprises at the 'Nikkei XTECH BtoB Marketing Awards 2026,' hosted by Nikkei BP (Headquarters: Minato-ku, Tokyo; President and CEO: Tetsuya Iguchi), a marketing and innovation specialist media platform.
The company received high praise for its initiative to transform into an inside sales function accountable for orders, under the newly established 'Inside Sales' category launched in 2026. WingArc1st will also present its initiatives at the 'Nikkei XTECH FORUM' on July 28.
Award Details
・Inside Sales Category – Mid-Sized and SMEs Division "WingArc1st: Commitment to 'Closing-Qualified Opportunities' – Evolution into Inside Sales"
For further details on the award and evaluation, please refer to: "How WingArc1st Redefined Prospects: Improving Opportunity Quality to Reduce Stagnation Rate to 1/10" https://xtrend.nikkei.com/atcl/contents/18/01392/00006/
Judges' Comments
Yuki Kakiuchi, Representative Director, WACUL "This is a valuable case addressing the common challenge in inside sales—low-quality opportunities that fail to convert. Many companies can learn from this. The achievement in reducing stalled deals through clear mission definition, KPI design, and workflow optimization in inside sales is highly impressive."
Shigeko Tanaka, Consultant, Breathe "The shift from 'volume-driven inside sales' to 'revenue-accountable inside sales' represents an ideal organizational model. Particularly commendable is the thorough root-cause analysis via SQL quality assessments and sales interviews, followed by a fundamental redesign of organization and KPIs. The initiative directly confronts the core question—'What should inside sales be?'—and delivers systemic solutions beyond individual efforts, leveraging technology. This gives the initiative high value."
Award Acceptance Comments
Left: Ken Kuroda, Senior General Manager, Customer Relations Division, Sales Headquarters Right: Tomomi Sakai, General Manager, Inside Sales Department, Business Scaling & Enablement Division, Sales Headquarters
WingArc1st Co., Ltd. Ken Kuroda, Senior General Manager, Customer Relations Division, Sales Headquarters "There used to be a wall between marketing and sales in our inside sales function, which is responsible for nurturing high-probability opportunities. However, both departments' leaders shared the same sense of urgency. By integrating our organization, we fostered new communication and insights, enabling us to drive meaningful improvements."
WingArc1st Co., Ltd. Tomomi Sakai, General Manager, Inside Sales Department, Business Scaling & Enablement Division, Sales Headquarters "We are deeply honored to receive this prestigious award. The long-standing misalignment—where the sending side doubted effort, and the receiving side questioned lead quality—has been a persistent challenge. Through trial and error, we realized that the nature of SQLs we generate differs fundamentally from the SGLs sales creates themselves. Only by stepping into sales' shoes as one unified team could we uncover their true concerns and resolve these issues. Moving forward, we will continue enhancing lead precision and ensuring no opportunity is missed."
About the Nikkei XTECH BtoB Marketing Awards
Launched in 2024 by Nikkei XTECH, this award highlights outstanding domestic BtoB marketing practices and insights, aiming to share exemplary corporate cases with society.
About WingArc1st
WingArc1st provides document and form management solutions that support efficient handling of all business documents, and data empowerment solutions that drive operational transformation for growth through data utilization. By offering AI-integrated software and services that support data-driven decision-making and action, the company aims to build a future where organizations maximize data to drive innovation. WingArc1st is selected as a 'Health Management Stock 2026' company and, as of January 31, 2024, became the first in Japan's information and communications industry to obtain certification for 'ISO 30414,' the international guideline for human capital disclosure.
<Inquiries about Products and Services>
WingArc1st Co., Ltd.
Roppongi Grand Tower, 3-2-1 Roppongi, Minato-ku, Tokyo 106-0032
TEL: 03-5962-7300
Inquiry Form: https://www.wingarc.com/contact/
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(Photo: Kurage Kikuchi)
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FACT BOX
- Source: PR TIMES
- Category: 受賞
- Organizations: WACUL / Breathe