VALX Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Masayuki Tadashi, hereinafter VALX), which develops the fitness brand "VALX (Barukusu)", announces that it will hold the "VALX POP UP STORE" in Harajuku, Tokyo for two days only on July 11 (Sat.) and 12 (Sun.), 2026.

The VALX POP UP STORE, which has received many positive responses and has been powered up with each iteration, will be held in Harajuku again this year.

At this event, we plan to sell a total of five types of limited edition drinks, including original shakes exclusive to the Harajuku POP UP, made with the new product "VALX Sweets Protein," ranging from flavors that offer a satisfying, dessert-like experience to refreshing tastes perfect for summer.

In addition, we will deliver a special two-day experience where you can experience VALX's "dramatically delicious" with a display of limited edition large posters, exclusive novelty items, and visitor benefits.

At the venue, you can sample all three flavors of the new product "VALX Sweets Protein," as well as the two flavors of the popular "VALX Hybrid Protein," which has been in short supply across all sales channels since its release.

You can also purchase "~Kin no Koibito~ VALX Whey Protein White Chocolate Flavor," which is sold in the Hokkaido area, in limited quantities each day.

This is one of the few opportunities to purchase these items in Tokyo, so don't miss out.

VALX will continue to expand opportunities to interact with fans across the country in real life, and will work to create experiences that make protein more accessible and enjoyable.

Latest event information will be announced sequentially on VALX's official SNS (@valx_official).

[VALX POP UP STORE in HARAJUKU Details]

Date and Time: July 11, 2026 (Sat.) and July 12, 2026 (Sun.) 11:00 AM - 7:00 PM (Last Order for Drinks 6:30 PM)

Location: 3-54-8 Sendagaya, Shibuya-ku, Tokyo

Access: 5-minute walk from Harajuku Station (JR Yamanote Line)

5-minute walk from Kitashin-Sado Station (Tokyo Metro Fukutoshin Line)

6-minute walk from Meiji-jingumae <Harajuku> Station (Tokyo Metro Fukutoshin Line / Chiyoda Line)

[Benefits]

◉ Purchase Benefits

Receive a POP UP STORE exclusive original clear pouch with purchases of 5,000 yen (tax included) or more.

◉ SNS Posting Benefit

Receive a voucher for a gachapon (capsule toy) where you can get VALX original goods or novelty items per post [Note 1].

Novelty Contents: Favorite Flavor Acrylic Keychain / Can Badge (Large/Small) / Original Sticker, etc.

[Note 1] One voucher per post, up to 4 times per person per day (Instagram: 2 posts / X: 2 posts).

In addition, benefits exclusively for registered members of the "VALX "FUN" Community" are also available.

These benefits are designed to enhance your enjoyment of the event, so please register in advance.

▶︎ Register here

All of the above benefits will end once supplies are exhausted.

Details will be announced on the official SNS (@valx_official), so please look forward to it.

[Harajuku Pop-Up Limited Edition Drinks] *All 650 yen (tax included) [Note 2]

- Rich Double Chocolate Shake (using Sweets Protein Fondant Chocolate Flavor)

- Retro Pudding Shake (using Sweets Protein Pudding Flavor)

- Drinking Tiramisu Shake (using Sweets Protein Tiramisu Flavor)

- Berry Yogurt Shake (using Whey Protein Berry Flavor)

- Tropical Mango Tea (using Protein Smoothie Mango Flavor)

[Note 2] One original sticker will be given with each limited edition drink.

The "Berry Yogurt Shake" uses "High Protein Yogurt Skill Plain Unsweetened" from Nihon Luna Co., Ltd. It provides 30g of protein per serving and allows you to enjoy the rich, creamy yogurt taste unique to "Skill" along with the refreshing acidity of berries.

In addition to drinks, a variety of products will be available at the venue, including standard whey protein, limited edition flavors, and hybrid protein.

"VALX POP UP STORE" is packed with limited edition menus and content that can only be experienced here. Please enjoy this special experience that can only be had in Harajuku this summer.

With a mission to "ignite unprecedented enthusiasm," VALX will continue to engage in various initiatives that strengthen, enrich, and passionately drive the minds and bodies of humanity, not just within the fitness industry.

[About VALX]

VALX is a fitness brand that consistently pursues "authenticity," developing products and services that offer ample quantity, high quality, and are at the forefront of the times. It offers supplements, apparel, training goods, and fitness gyms supervised by legendary trainer Yoshinori Yamamoto. Its YouTube channel "VALX Yoshinori Yamamoto Muscle Training University" has over 780,000 subscribers, and its total social media subscribers exceed 1.56 million.

▶︎ Click here for VALX Protein List

[VALX Inc. Company Overview]

- Protein/Supplement, Fitness Brand "VALX"

https://shop.valx.jp/

- 24-Hour Fitness Gym "VALX GYM"

https://gym.valx.jp/

Company Name: VALX Inc.

Representative: Masayuki Tadashi, Representative Director

Headquarters: 3F, No.R Shibuya Nanpeidai Bldg., 16-11 Nanpeidai-cho, Shibuya-ku, Tokyo

Business Activities: D2C Business / Fitness Business

Established: May 2006

Capital: 90,000,000 yen

TEL: 03-6455-0045

FAX: 03-6455-0046

URL: https://corp.valx.jp/

FACT BOX

  • Source: PR TIMES
  • Category: Event