VALX Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Masayuki Tadaishi; hereinafter 'VALX'), which operates the fitness brand 'VALX', has started selling VALX products at 'DON DON DONKI' overseas stores operated by Pan Pacific International Holdings, which also operates Don Quijote stores in Japan, significantly expanding its sales area in Asia. Notably, in Singapore's DON DON DONKI, VALX has achieved the unprecedented feat of being the first Japanese protein brand to be stocked. The company has received strong support at Don Quijote group stores in Japan, recording the No. 1 sales ranking in the protein category for 11 consecutive months from April 2025 to February 2026 (brand-specific results). This achievement is proof that many people continue to choose VALX, and it is attributed to the high quality, delicious taste, and diverse product lineup. Building on this domestic trust and high evaluation, VALX is now expanding into the global market, maintaining the quality and safety of its 'MADE IN JAPAN' brand. Especially in Singapore, it is unprecedented for a Japanese protein brand to be on the shelves of DON DON DONKI, marking its first entry. Taking this opportunity, VALX aims to spread the appeal of 'Japanese protein' overseas, with its meticulous quality control and deliciousness unique to Japan, striving to become a brand that supports the health of people worldwide. Currently, sales are conducted at the following 10 stores: [Hong Kong] DON DON DONKI Mira Place 2, DON DON DONKI OP Mall Main Store, DON DON DONKI Pearl City Store, DON DON DONKI 100QRC Store, DON DON DONKI TMT Plaza Store, DON DON DONKI Mong Kok MPM Store. [Macau] DON DON DONKI Marginal do Patane Store, DON DON DONKI Studio City Store. [Singapore] DON DON DONKI Orchard Central Store, DON DON DONKI City Square Mall Store. *Information as of March 23, 2026. *Handling stores and product lineups may change. VALX, with its mission of 'creating unprecedented excitement,' is undertaking various initiatives to strengthen and enrich the mind and body of humanity, not just within the fitness industry. [About VALX] VALX is a fitness brand that continuously pursues 'authenticity' and develops products and services that are always sufficient in quantity, high in quality, and at the forefront of the times. It offers supplements, apparel, and training goods supervised by trainer legend Yoshinori Yamamoto, and operates fitness gyms. Its YouTube channel 'VALX Yoshinori Yamamoto Muscle Training University' has over 780,000 subscribers, and its total social media subscribers exceed 1.55 million. [VALX Co., Ltd. Company Overview] Company Name: VALX Co., Ltd. Representative: Masayuki Tadaishi, Representative Director. Headquarters: 3F No.R Shibuya Nanpeidai Building, 16-11 Nanpeidai-cho, Shibuya-ku, Tokyo. Business Activities: D2C business, fitness business. Established: May 2006. Capital: 90 million JPY. TEL: 03-6455-0045. FAX: 03-6455-0046. URL: https://corp.valx.jp/

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  • Source: PR TIMES
  • Category: product_launch|partnership