Responding to Fan Demand: VALX Whey Protein 'Melon' and 'Almond Tofu' Flavors Are Making a Comeback!

VALX, the fitness brand operated by VALX Inc. (Headquarters: Shibuya, Tokyo; CEO: Masayuki Tada), is pleased to announce the return of two previously sold limited-edition flavors: 'VALX Whey Protein Melon' and 'VALX Whey Protein Almond Tofu'.

These two flavors were highly popular, and even after they were discontinued, the company received numerous requests via social media and its fan community from customers saying, 'I want to drink this again' and 'Please bring it back.'

To better incorporate customer feedback into product development, VALX launched the 'VALX FUN Community,' where fans share various opinions and requests daily. This revival is one of the initiatives realized based on that direct customer feedback.

The community also hosts participatory events like the 'Protein General Election,' and the flavor that took first place has also been selected for a comeback. The results of the ranking are now available for viewing.

▼ Join the VALX Fan Community (Free): https://valx-fun.jp/view/signup/email/i1cOCDzEx

We invite you to join the community to participate in planning and share your feedback on our products. Details regarding the release dates for the 'Whey Protein Melon' and 'Whey Protein Almond Tofu' will be announced sequentially on the official VALX social media channels (@valx_official).

VALX remains committed to valuing customer feedback and creating products that make it easy to incorporate protein into daily life. Stay tuned for further updates.

With the mission of 'Creating unprecedented enthusiasm,' VALX continues to engage in initiatives that strengthen and enrich the minds and bodies of people everywhere, both within and beyond the fitness industry.

【About VALX】

VALX is a fitness brand that pursues 'authenticity,' consistently developing high-quality, cutting-edge products and services. We offer supplements, apparel, training gear, and fitness gyms supervised by legendary trainer Yoshinori Yamamoto. Our YouTube channel, 'VALX Yoshinori Yamamoto Muscle Training University,' has over 780,000 subscribers, and our total social media following exceeds 1.55 million.