UPWARD x SALESCORE Co-hosted Seminar on May 13 (Wed): This Term, Make SFA 'Usable' – How to Create a System That Gets Sales Teams Moving
UPWARD Inc. and SALESCORE Inc. will co-host a free online seminar on May 13, 2026, to address challenges in SFA implementation and utilization. The seminar aims to provide solutions for making SFA truly effective in sales operations by overcoming the 'recording wall' through AI-driven automation and the 'utilization wall' through data aggregation and analysis.
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UPWARD Inc. (Location: Chiyoda-ku, Tokyo; Representative Director CEO: Ryusuke Kaneki; hereinafter UPWARD) will co-host a free online seminar titled "This Term, Make SFA 'Usable' – How to Create a System That Gets Sales Teams Moving" with SALESCORE Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Takahito Nakauchi; hereinafter SALESCORE) on Wednesday, May 13, 2026.
Background of the Event: The "Recording Wall" and "Utilization Wall" Hindering SFA Adoption
Many companies that have introduced SFA face the "recording wall," where field sales representatives find data entry troublesome or lack time, preventing data accumulation. They also encounter the "utilization wall," where even if data is entered, it is not used in sales meetings or other contexts.
This seminar will provide solutions to simultaneously overcome these two walls, enabling sales teams to truly utilize SFA. UPWARD, which breaks through the "recording wall" with AI-driven collection and automated recording of field sales information, and SALESCORE, which overcomes the "utilization wall" by supporting data aggregation, analysis, and the creation of a sales-generating system, will team up. They will provide a thorough explanation in a full panel discussion format, incorporating case studies.
Recommended for those who:
Have introduced SFA, but it is not actually being used by the field staff.
Sales representatives are managing deals using spreadsheets or Excel.
Even if data is entered, it's minimal, with visit records and activity histories largely blank.
Management wants to promote SFA utilization, but the field staff is not moving.
Veterans achieve results with their own methods and don't see the point in entering data into SFA.
Event Outline
Title: This Term, Make SFA 'Usable' – How to Create a System That Gets Sales Teams Moving
Date: Wednesday, May 13, 2026, 12:00~13:00
Venue: Online (Zoom)
Participation Fee: Free
How to Participate: Please apply via the URL below
https://dx.upward.jp/4ezKCY1
Program Introduction (60-minute Panel Discussion)
Opening: Company Introductions
[How to Overcome the Recording Wall] - Case studies utilizing AI voice input/GPS linkage, etc. - (Speaker: UPWARD)
[How to Overcome the Utilization Wall] - Case studies of data utilization in route sales and new sales - (Speaker: SALESCORE)
[Differences Between Successful Companies and Stalled Companies] - Secrets to organizational engagement and tool adoption - (Speakers: Both companies)
Q&A
About the Speakers
SALESCORE Inc.
Ryoji Sunaba, Head of Sales & Marketing Division
Joined Keyence Corporation as a sales representative after graduating. Belonged to the marking business division, primarily engaged as a dedicated sales representative for inkjet printers that print expiration dates and lot numbers for food and pharmaceutical manufacturers. Later joined SALESCORE with the desire to create a "reproducible sales organization." At SALESCORE, he serves as the Head of Sales & Marketing Division.
UPWARD Inc.
Takashi Ando, Head of Marketing Department
Participated in the co-founding of Ptmind Inc. in 2010. Developed digital marketing support SaaS primarily in Asia, expanding to over 200,000 users worldwide. Joined UPWARD in 2026. Leads "marketing activities aligned with sales strategy" that look beyond lead generation to conversion.
"UPWARD" Innovating the Last Mile of Field Operations
"UPWARD" is an AI-based sales support service specializing in outside and field sales. It provides automated recording of customer touchpoints using its patented "advanced geofencing technology" and various AI functions specialized for field sales. It has been adopted by approximately 450 major companies, including Kubota, Rinnai, and Shizuoka Bank, which primarily use face-to-face customer contact as their main sales channel, and is utilized as a next-generation sales DX platform.
Service Site: https://upward.jp/
Introduction Materials: https://upward.jp/downloads/allservicematerials/
About UPWARD Inc.
UPWARD Inc. operates with the purpose of "unleashing the creativity of fieldworkers and accelerating the growth of companies and society." It provides DX services specialized in solving challenges for fieldworkers who visit sites and create value through offline customer contact. By leveraging technology to enable a work environment where tasks can be performed with just a mobile device, the company aims for a world where people can thrive regardless of their workplace or situation.
Company Overview
Company Name: UPWARD Inc.
Established: July 2016
Representative: Representative Director CEO Ryusuke Kaneki
Location: Chiyoda-ku, Tokyo
Background of the Event: The "Recording Wall" and "Utilization Wall" Hindering SFA Adoption
Many companies that have introduced SFA face the "recording wall," where field sales representatives find data entry troublesome or lack time, preventing data accumulation. They also encounter the "utilization wall," where even if data is entered, it is not used in sales meetings or other contexts.
This seminar will provide solutions to simultaneously overcome these two walls, enabling sales teams to truly utilize SFA. UPWARD, which breaks through the "recording wall" with AI-driven collection and automated recording of field sales information, and SALESCORE, which overcomes the "utilization wall" by supporting data aggregation, analysis, and the creation of a sales-generating system, will team up. They will provide a thorough explanation in a full panel discussion format, incorporating case studies.
Recommended for those who:
Have introduced SFA, but it is not actually being used by the field staff.
Sales representatives are managing deals using spreadsheets or Excel.
Even if data is entered, it's minimal, with visit records and activity histories largely blank.
Management wants to promote SFA utilization, but the field staff is not moving.
Veterans achieve results with their own methods and don't see the point in entering data into SFA.
Event Outline
Title: This Term, Make SFA 'Usable' – How to Create a System That Gets Sales Teams Moving
Date: Wednesday, May 13, 2026, 12:00~13:00
Venue: Online (Zoom)
Participation Fee: Free
How to Participate: Please apply via the URL below
https://dx.upward.jp/4ezKCY1
Program Introduction (60-minute Panel Discussion)
Opening: Company Introductions
[How to Overcome the Recording Wall] - Case studies utilizing AI voice input/GPS linkage, etc. - (Speaker: UPWARD)
[How to Overcome the Utilization Wall] - Case studies of data utilization in route sales and new sales - (Speaker: SALESCORE)
[Differences Between Successful Companies and Stalled Companies] - Secrets to organizational engagement and tool adoption - (Speakers: Both companies)
Q&A
About the Speakers
SALESCORE Inc.
Ryoji Sunaba, Head of Sales & Marketing Division
Joined Keyence Corporation as a sales representative after graduating. Belonged to the marking business division, primarily engaged as a dedicated sales representative for inkjet printers that print expiration dates and lot numbers for food and pharmaceutical manufacturers. Later joined SALESCORE with the desire to create a "reproducible sales organization." At SALESCORE, he serves as the Head of Sales & Marketing Division.
UPWARD Inc.
Takashi Ando, Head of Marketing Department
Participated in the co-founding of Ptmind Inc. in 2010. Developed digital marketing support SaaS primarily in Asia, expanding to over 200,000 users worldwide. Joined UPWARD in 2026. Leads "marketing activities aligned with sales strategy" that look beyond lead generation to conversion.
"UPWARD" Innovating the Last Mile of Field Operations
"UPWARD" is an AI-based sales support service specializing in outside and field sales. It provides automated recording of customer touchpoints using its patented "advanced geofencing technology" and various AI functions specialized for field sales. It has been adopted by approximately 450 major companies, including Kubota, Rinnai, and Shizuoka Bank, which primarily use face-to-face customer contact as their main sales channel, and is utilized as a next-generation sales DX platform.
Service Site: https://upward.jp/
Introduction Materials: https://upward.jp/downloads/allservicematerials/
About UPWARD Inc.
UPWARD Inc. operates with the purpose of "unleashing the creativity of fieldworkers and accelerating the growth of companies and society." It provides DX services specialized in solving challenges for fieldworkers who visit sites and create value through offline customer contact. By leveraging technology to enable a work environment where tasks can be performed with just a mobile device, the company aims for a world where people can thrive regardless of their workplace or situation.
Company Overview
Company Name: UPWARD Inc.
Established: July 2016
Representative: Representative Director CEO Ryusuke Kaneki
Location: Chiyoda-ku, Tokyo