Synergy Marketing Co., Ltd. (Osaka, Representative: Hiroshi Okudaira) published a case study on Link Station Inc.'s use of 'Synergy!LEAD'. Link Station, which supports about 400 promoters nationwide using its 'Gettii Plus' ticketing platform, integrated it with 'Synergy!LEAD' on Salesforce. This integration allows smaller promoters (typically 20-30 staff members) without dedicated marketing specialists to seamlessly analyze ticketing data and execute targeted marketing actions in one place, avoiding manual data transfer. The system supports high-volume email delivery with a flexible pricing plan that is not restricted by per-message fees, enabling timely post-show and pre-show communications. With this integrated model, Link Station expanded its business from mere tool provision to offering operational agency services, successfully increasing unit prices and customer satisfaction. Synergy Marketing intends to continue supporting system vendors and agencies in adding high value to their businesses using this success model, which they plan to expand to other industries like retail.
FACT BOX
- Source: PR TIMES
- Category: business