Customer Understanding Tool 'DAYS GRAPHY' Launches New Feature for 'At-a-Glance Comparison' of Own and Competitor Customer Characteristics

Synergy Marketing has launched a new feature for its AI-powered customer understanding tool, 'DAYS GRAPHY,' which visualizes and compares the key decision-making factors of a company's customers versus its competitors' customers to aid in product development and marketing strategy.
New Feature AnnouncementNQ 92/100出典：PR Times

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  • 📰 Published: May 20, 2026 at 20:00
  • 🔍 Collected: May 20, 2026 at 11:31
  • 🤖 AI Analyzed: May 22, 2026 at 13:32 (50h 0m after Collected)
Synergy Marketing Inc. has announced the launch of a new feature for its generative AI-powered customer understanding tool, 'DAYS GRAPHY,' that allows for the comparison and visualization of customer characteristics for a company's own and competing products. This function helps product development and marketing managers intuitively grasp customer selection traits by comparing their own customers with those of competitors. This makes it easier to determine which values to strengthen and the direction of initiatives, streamlining the planning process. The new feature analyzes review data to automatically extract the 'selection axis'—the core values buyers prioritize—and visualizes it on a radar chart for easy comparison, a task that was previously complex even for professional researchers.

FAQ

What is the new feature of 'DAYS GRAPHY'?

It is a function that compares and visualizes the customer characteristics of a company's own products against those of its competitors, focusing on the core values or 'selection axis' that customers prioritize when making a purchase.

How does this new feature work?

It analyzes customer reviews and other text data to automatically extract key purchasing criteria, generates up to five customer personas for both the company and its competitor, and displays the comparison on a customizable radar chart.

What business problem does this feature solve?

It addresses the difficulty of clearly defining the differences between a company's customers and its competitors'. It replaces intuition-based analysis with data-driven visualization, making it easier to identify strategic directions for marketing and product development.

What technology powers 'DAYS GRAPHY'?

The tool utilizes generative AI and a proprietary value model to analyze unstructured text data, such as product reviews, and generate detailed customer personas.

Who is the company behind 'DAYS GRAPHY'?

The tool is developed by Synergy Marketing Inc., a digital marketing solutions company based in Osaka, Japan.

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