New Product

Synergy Marketing Announces Synergy!LEAD Update on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace, Enabling Instant Insights into Form Issues

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Mar 31, 2026 8:00 PM ・ Updated Jun 21, 2026 2:00 PM ・ 4 min read ・ Source: PR TIMES

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⚡ Key Points

Synergy Marketing released an update to Synergy!LEAD on Salesforce AppExchange, introducing an "Access Report" feature.
This enables B2B marketers to visualize form drop-offs and input errors, facilitating PDCA cycles to improve conversion rates.

Synergy Marketing released an update to Synergy!LEAD on Salesforce AppExchange, introducing an "Access Report" feature. This enables B2B marketers to visualize form drop-offs and input errors, facilitating PDCA cycles to improve conversion rates.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Mar 31, 2026

Synergy Marketing, Inc. announced an update to its fully integrated Salesforce application, Synergy!LEAD, on the Salesforce AppExchange, allowing customers to newly track form access counts, drop-offs, and error rates. With this update, it is now easy to check the number of accesses to a form and the number of transitions to the completion screen. Because users can also check the details of errors, it is possible to run a PDCA cycle to review fields with frequent errors on forms with transition issues, ultimately increasing the response rate.

About the Synergy!LEAD 'Access Report' In B2B companies, it is common to set form registrations for document requests, inquiries, or meeting requests as conversion points for lead generation measures. To find the bottlenecks hindering these conversions, marketers daily analyze the number of accesses to websites and transitions to forms using Google Analytics. However, drop-offs frequently occur 'after transitioning to the form.' The newly released 'Access Report' is a new feature that visualizes user behavior after entering a form to identify the presence of deterrents in conversions. In addition to the number of accesses and transition rates from the input screen to the completion screen, this feature makes it easy to grasp the content and number of errors occurring in each field of the form. This enables a comprehensive visualization of user movements from website entry to successful lead acquisition, strongly supporting marketers in planning improvement strategies.

Specific Use Cases User Flow Screen: Identify bottlenecks such as drop-off rates within the form. Error Details: Extract specific problem areas from the error occurrence status in each input field. Overview: Analyze chronological trends in access counts, etc., to detect the timing and signs of issues. By conducting these processes seamlessly end-to-end, it becomes possible to smoothly execute everything from the early discovery of issues in forms to the formulation of improvement hypotheses.

About Synergy!LEAD https://www.synergy-marketing.co.jp/cloud/synergylead/

FACT BOX

Source: PR TIMES
Category: New Product
Organizations: Salesforce
Products / services: Synergy!LEAD / Salesforce AppExchange

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Mar 31, 2026 8:00 PM — Distributor PR TIMES
Collected　Apr 1, 2026 1:39 PM
AI structured & analyzed　Apr 21, 2026 8:18 AM
Desk-reviewed & published　Mar 31, 2026 8:00 PM

FAQ

What company announced an update to its Salesforce application on the AppExchange and what is the application called?

Synergy Marketing, Inc. announced an update to its fully integrated Salesforce application named Synergy!LEAD on the Salesforce AppExchange.

What new metrics can customers track with the updated Synergy!LEAD application on Salesforce AppExchange?

Customers can now track form access counts, drop-offs, and error rates using the updated Synergy!LEAD application on Salesforce AppExchange.

What specific feature was introduced in Synergy!LEAD to help identify conversion bottlenecks in form usage?

The 'Access Report' feature was introduced in Synergy!LEAD to visualize user behavior after entering a form and identify conversion deterrents.

How does the Access Report in Synergy!LEAD help improve lead generation for B2B companies?

The Access Report helps B2B companies by showing access counts, transition rates, and field-specific error details to optimize form performance and increase response rates.

What three types of data does the Synergy!LEAD Access Report provide to marketers for analysis?

The Synergy!LEAD Access Report provides marketers with data on access counts, transition rates to completion screens, and the number and content of field errors.

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Washin AI News Desk“Synergy Marketing Announces Synergy!LEAD Update on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace, Enabling Instant Insights into Form Issues”AI News by Washin Village（和心村）, Mar 31, 2026. https://aeo.washinmura.jp/ai/corp-synergy-marketing-co-jp/en/news/2026-03-31-synergy-marketing-announces-synergy-lead

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