New TV Commercial "Store, Understand, Smaregi" Featuring Yumia Fujisaki Begins Broadcasting April 1
Smaregi, Inc. will start broadcasting a new TV commercial on April 1, 2026, featuring actor Yumia Fujisaki. It promotes their strategic vision of becoming the 'OS of the Store'.
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- 📰 Published: March 31, 2026 at 01:00
- 🔍 Collected: March 30, 2026 at 22:56
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Smaregi, Inc. (Headquarters: Chuo-ku, Osaka; Representative Director: Ryuhei Miyazaki; hereinafter "the Company"), which develops the cloud POS cash register "Smaregi" using tablets such as the iPad, announces that it will begin broadcasting a new TV commercial titled "Omise, Wakaru, Smaregi (Store, Understand, Smaregi)" featuring actor Yumia Fujisaki starting April 1, 2026 (Wednesday).
■ Highlights of the Commercial
Following the previous "Dancing Clerk" edition, this commercial features the highly-anticipated young actor Yumia Fujisaki as "Smaregi-san," who energizes stores across various industries.
Hailing from Hiroshima Prefecture and expected to be a breakout star with appearances such as in the Netflix series "Ikusagami," Fujisaki appears dressed as various store clerks. Please pay attention to Fujisaki's fresh appearance and the catchy commercial song for "Omise, Wakaru, Smaregi."
■ Concept and Background of the Commercial
This commercial was also produced under the theme of the Company's mission: "Energizing stores, energizing the town!"
The main message, "Omise, Wakaru, Smaregi," embodies our desire to not just provide a POS register, but to aim to be the "OS of the Store" that constantly updates store operations.
▼ Regarding Smaregi's envisioned "OS of the Store" strategy (from the 3rd Medium-Term Management Plan materials)
https://corp.smaregi.jp/ir/management/vision2031-20260313.pdf#page=13
■ Highlights of the Commercial
Following the previous "Dancing Clerk" edition, this commercial features the highly-anticipated young actor Yumia Fujisaki as "Smaregi-san," who energizes stores across various industries.
Hailing from Hiroshima Prefecture and expected to be a breakout star with appearances such as in the Netflix series "Ikusagami," Fujisaki appears dressed as various store clerks. Please pay attention to Fujisaki's fresh appearance and the catchy commercial song for "Omise, Wakaru, Smaregi."
■ Concept and Background of the Commercial
This commercial was also produced under the theme of the Company's mission: "Energizing stores, energizing the town!"
The main message, "Omise, Wakaru, Smaregi," embodies our desire to not just provide a POS register, but to aim to be the "OS of the Store" that constantly updates store operations.
▼ Regarding Smaregi's envisioned "OS of the Store" strategy (from the 3rd Medium-Term Management Plan materials)
https://corp.smaregi.jp/ir/management/vision2031-20260313.pdf#page=13
FAQ
When does the new TV commercial featuring Yumia Fujisaki for Smaregi begin broadcasting?
The new TV commercial titled 'Store, Understand, Smaregi' featuring Yumia Fujisaki begins broadcasting on April 1, 2026, a Wednesday.
Who is the actor starring in Smaregi's new 'Store, Understand, Smaregi' commercial?
The actor starring in the new Smaregi commercial is Yumia Fujisaki, a young performer from Hiroshima Prefecture known for appearing in the Netflix series 'Ikusagami'.
What is the main message conveyed by Smaregi in its new television advertisement?
The main message of the commercial is 'Omise, Wakaru, Smaregi,' reflecting Smaregi's goal to be the 'OS of the Store' that continuously improves and updates store operations.
What role does Yumia Fujisaki play in the Smaregi commercial campaign?
Yumia Fujisaki plays the character 'Smaregi-san,' a store clerk who brings energy to various types of retail locations featured in the commercial.
What is the headquarters location of Smaregi, Inc., and who is its representative director?
Smaregi, Inc. is headquartered in Chuo-ku, Osaka, and its representative director is Ryuhei Miyazaki.