PEANUTS and Shiseido Online Store Launch First Collaboration on July 1st!

PEANUTS character collaboration project offers enjoyable beauty experience content, and SNOOPY goods will be available with purchases from the online store!

The Shiseido Group's official e-commerce site, "Shiseido Online Store (SHISEIDO ONLINE STORE)," will celebrate its 2nd anniversary in July 2026. To commemorate this milestone, a limited-time summer event, "Shiseido Online Store Summer Campaign 2026," will be held from July 1, 2026 (Wed.), featuring a "first-ever" collaboration with "PEANUTS," a beloved franchise for over 75 years, cherished by generations worldwide.

Shiseido Online Store Special Site

https://www.shiseido.co.jp/sw/onlinestore/campaign/all/beautystudio_summercp/?rt_pr=trv20

【Campaign Overview】

・Campaign Name: Shiseido Online Store Summer Campaign 2026

・Campaign Period: July 1, 2026 (Wed.) - September 30, 2026 (Wed.)

・Main Content:

Beauty Studio: SUMMER HEROINE STUDIO, BEAUTY LOVER STUDIO, BEACH BOY STUDIO

Virtual Studio: Virtual Photo Stage for Experiencing the Protagonist Role

Discovery Studio: The 100-Year History of Shiseido Refills, Smartphone Wallpaper Giveaway

Special Projects: Special Collaboration Goods Giveaway, PEANUTS HOTEL & PEANUTS Cafe Event Ticket Giveaway, etc.

The concept for this summer campaign is "This Summer, Every 'Me' is the Protagonist."

From radiant smiles under the sun to hair gently swaying in the evening breeze, every moment is a precious scene that colors this summer. Whether at the beach, in the mountains, or on a city street, everyone is the protagonist who makes their current moment shine. With the theme for Summer 2026 set as "~Beauty Studio~ Produce Your Summer," Snoopy, with his diverse talents, will play the "photographer," and the PEANUTS gang will act as "studio staff." Through this collaboration, we will produce the "beauty" that allows each customer to become the protagonist of their summer. With special "PEANUTS Collaboration Design Goods" and experiential content incorporating "play and learning," we aim to deliver an exciting shopping experience that allows you to express a new you, different from last year.

Background of the Collaboration

"PEANUTS" continues to deliver "happiness" worldwide and has been loved by a wide range of people regardless of gender or age for 75 years. The stories woven by Snoopy and the PEANUTS gang are filled with messages of friendship, recognizing each other's unique personalities. The many positive quotes from the series resonate with people worldwide, offering courage, hope, and happiness.

As the Shiseido Online Store approaches its 2nd anniversary, this first-ever collaboration with "PEANUTS," which continues to spread "happiness" globally, has been realized. With the gentle "compassion" of Snoopy and friends, we aim to support customers in experiencing "beauty" and spending their summer as the most radiant "protagonists."

The special site is inspired by the lively and fun world of PEANUTS. Through this collaboration with PEANUTS characters, you can discover beauty that maximizes your charm and enjoy an exciting summer shopping experience.

Campaign Highlights 1 (Three Studio Experiences)

This campaign features three concept studios (Beauty Studio, Virtual Studio, Discovery Studio) with unique themes on the special site, which will be unveiled sequentially during the campaign period.

● Beauty Studio

Through three distinct beauty studios, we offer beauty for becoming the protagonist of this summer, with content unique to the PEANUTS collaboration.

・SUMMER HEROINE STUDIO:

Summer is packed with fun events like "fireworks festivals," "idol fan events," "BBQs," and "gatherings." We'll provide makeup and tips suitable for those special days when you'll be chosen as the protagonist for each scene.

・BEAUTY LOVER STUDIO:

You are the protagonist! We propose "hero cosmetics" to make you shine this summer. By answering questions tailored to the characters' personalities, you'll be guided to the "hero cosmetic" that will make you shine the brightest.

・BEACH BOY STUDIO:

We propose "protagonist face & skin care" to update your face and skin for summer. Through UV protection, eyebrow analysis, and skincare tailored to different summer activities, we offer a summer-ready face and skin care routine.

● Virtual Studio

Exciting virtual content where you can experience being the protagonist. Prepare your shooting room, inspired by "the sea," "the mountains," and "the city" you want to visit this summer, and a photo stage that will make you shine will be ready! This virtual content allows you to capture photos of yourself as the protagonist, adorning this summer, featuring Snoopy and the PEANUTS gang.

● Discovery Studio

・Discovering 100 Years of Kind Choices, Together with You: This year marks the 100th anniversary of Shiseido's creation of refills. This content makes it easy to learn about the "100-year journey" of facing nature and the future with beauty and comfort, going beyond mere environmental consideration.

・Smartphone Wallpaper Giveaway: Receive a special design Snoopy collaboration wallpaper, with designs changing monthly.

Other content will also be released sequentially during the campaign period. For details, please check the special site (https://www.shiseido.co.jp/sw/onlinestore/campaign/all/beautystudio_summercp/?rt_pr=trv20).

Campaign Highlights 2: PEANUTS Collaboration Goods & Lottery Giveaway Campaign

From July 1, 2026 (Wed.) to September 30, 2026 (Wed.), customers who make qualifying purchases on the Shiseido Online Store will be eligible for a giveaway campaign to win PEANUTS collaboration goods and invitation tickets. All PEANUTS goods are limited in quantity and available while supplies last. New items will be released monthly, adding vibrancy to your days as you shine as the "protagonist" of the summer.

【First Giveaway Campaign】

Guaranteed Gift! "Shiseido Online Store x PEANUTS Drawstring Bag" to enjoy outings with SNOOPY goods.

・Period: July 1, 2026 (Wed.) - July 17, 2026 (Fri.)

・Application Requirements: Enter during the period and receive the gift with a single purchase of 13,200 yen (tax included) or more.

《Plus! Special Lottery Gifts Also Available》

1 Snoopy and Belle as Shiseido beauty consultants!?

"Shiseido Online Store x PEANUTS Original Mascot Charms"

Limited quantities of "Snoopy Mascot Charm" and "Belle Mascot Charm" in special campaign designs, wearing the Shiseido Personal Beauty Partner costume, will be available.

Apply for the campaign and enter during the period. One entry is awarded for every 3,300 yen (tax included) spent in a single purchase. Multiple entries are allowed. 980 winners will be selected by lottery.

・First Application Period: July 1, 2026 (Wed.) - August 16, 2026 (Sun.)

・Second Application Period: August 17, 2026 (Mon.) - September 15, 2026 (Tue.)

2 "PEANUTS HOTEL (Kobe)" and "PEANUTS Cafe Event" Invitation Tickets Giveaway

As an initiative to provide inspiration and connection beyond shopping, we are offering lottery-based invitations to events unique to this collaboration, where you can experience the deep stories and world of PEANUTS. Enjoy a "happy" time immersed in the world of PEANUTS.

Apply for the campaign and enter during the period. One entry is awarded for every 3,300 yen (tax included) spent in a single purchase. Multiple entries are allowed. Invitation tickets will be given to winners selected by lottery from those who applied and met the purchase conditions.

Invited for a 2-day, 1-night stay at "PEANUTS HOTEL" (※Breakfast included)

Immerse yourself in the heartwarming world of PEANUTS in a concept room inspired by Snoopy's stories. Enjoy a high-quality, relaxing stay that cherishes your true self. (Official Website: https://www.peanutshotel.jp )

Invited to "PEANUTS Cafe Event"

Enjoy special PEANUTS menu items and participate in events unique to this collaboration. You can capture the best moments of this summer with the "Snoopy & Belle Photo Board," available only here. (Official Website: https://www.peanutscafe.jp/ )

※Event details are subject to change due to the organizer's circumstances. Please be aware of this in advance.

【About "PEANUTS"】

"PEANUTS" characters and related intellectual property rights are owned by Peanuts Worldwide, with Sony Group holding 80% and the family of Charles M. Schulz holding 20%. Since their first appearance in the comic strip "Peanuts" in 1950, Snoopy and the PEANUTS gang have left an indelible mark on pop culture. In addition to the beloved Peanuts programs and specials on Apple TV, fans of all generations worldwide enjoy the "Peanuts" brand through a wide variety of merchandise, theme park attractions, cultural events, social media, and comics distributed across traditional print and digital media. Furthermore, "Peanuts" recently celebrated its 75th anniversary with unprecedented initiatives, including global exhibitions, various activities, collaborations, and digital marketing campaigns.

Related URLs

・Snoopy Official Website Japan http://www.snoopy.co.jp/

・Snoopy Official Facebook Page Japan "Snoopy Japan"

https://www.facebook.com/SnoopyJapan

・Snoopy Official X Account Japan "Snoopy Japan" https://x.com/snoopyjapan

・Snoopy NEWS Official X Account Japan "Snoopy News Japan"

https://x.com/snoopy_jp_info

・Snoopy Official Instagram Account Japan "SNOOPY in Dailylife"

https://www.instagram.com/snoopyindailylife

・Snoopy Official TikTok Account Japan "Snoopy and the PEANUTS Gang [PEANUTS Official]" https://www.tiktok.com/@peanuts_jp

《About Shiseido Online Store》

The Shiseido Online Store offers a wide range of Shiseido brands, from daily use items to luxury brand products. We provide information on new products, limited editions, and the latest beauty trends.

Shiseido Online Store (Operated by: Shiseido Japan Co., Ltd.)

https://www.shiseido.co.jp/sw/onlinestore/?rt_pr=trv20

Convenient Services of Shiseido Online Store

●Free shipping on purchases of 2,750 yen (tax included) or more! Delivery as fast as the next day.

●Shiseido Online Store Exclusive "Shiseido Parlour Sweets" Gift

※Sweets offer and purchase conditions vary by purchase period.

※Products from Clé de Peau Beauté are not eligible for the offer.

※Offers are limited and will end once supplies are depleted each month.

●Various Easy Payment Methods

Rakuten Pay/d Payment/au Easy Payment/Amazon Pay/Merpay/PayPay offer commission-free payments.

●Point Program

Earn Beauty Key* points with your purchases, which can be used for future shopping.

※Beauty Key is Shiseido's membership program.