The total makeup brand MAQuillAGE will release the limited makeup collection 'Wings Collection', which helps you meet a new version of yourself, starting Sunday, June 21, 2026. To commemorate the launch of this product, IROHA from the popular K-POP girl group ILLIT—whose song 'Magnetic' became a massive global hit and who made their highly anticipated Japanese debut in September 2025—will be featured in the promotion, continuing the collaboration from last year. For the promotion, IROHA will perform a revival cover of 'NEO UNIVERSE', released by L'Arc-en-Ciel in 2000, which also garnered massive attention as the commercial song for MAQuillAGE's predecessor makeup brand 'Pienu'. The promotional movie, "MAQuillAGE Records 'NEO UNIVERSE IROHA of ILLIT ver.' Original by L'Arc-en-Ciel", will be distributed on MAQuillAGE's official SNS starting Thursday, June 18.
The theme of the 'Wings Collection' being released this time is 'Wings to Rise'. It is a makeup collection of 6 items in total, including lipsticks and eyeshadows. These products combine multi-colored, polarized metallic glow glitter and pearls with sheer, skin-blending seasonal colors, reflecting the wish to 'wear a radiance inspired by powerful flapping wings and effortlessly surpass one's own limits'. MAQuillAGE's brand philosophy is 'to create encounters with one's unseen charm and potential, and to support taking steps toward the future'. In this promotion, IROHA, who has realized her own shining wings through her challenges and growth, sings 'NEO UNIVERSE'. The video expresses how the flapping of her wings scatters feathers across the world, giving courage to others.
In this promotional movie, IROHA showcases her clear vocals on a sky stage that pays homage to the futuristic worldview of the original song, updated for the current era. In addition to the song cover, she also takes on the makeup look 'Feather Makeup', which symbolically uses the eyeshadow from this collection. IROHA's new vibe, featuring the futuristic mood of 'Feather Makeup' using the 'Wings Collection', is a must-see. Pay attention to her eyes, which sparkle boldly yet delicately like feathers with every movement, and her brilliantly shining lip color. This promotional movie will be released on MAQuillAGE's official SNS and YouTube starting at 11:00 AM on Thursday, June 18. At the same time, a giveaway campaign will be held where you can win full-size products from the Wings Collection by following their SNS. The application period is from 13:00 on June 18 to 23:59 on July 1. You can apply by following the official MAQuillAGE X account and quoting/reposting the target post.
Furthermore, as a symbolic way to use the collection's eyeshadow, they propose 'Feather Makeup', linking the Y3K-style sparkle with the flapping wings theme of the collection. By applying the customize eye color glitter cream at the outer corner of the eye like a line, a feather sparkles and emerges when the light hits it. It gives the impression of becoming a new you, as the color and sparkle increase with movement.
FACT BOX
- Source: PR TIMES
- Category: New Product|キャンペーン
- Products / services: Wings Collection