Majorica Majorca's Eyelash Serum Renewed! 'Lash Jelly Drop Long' Series Launches, Premium Type Adds Adenosine (Moisturizing). On Sale July 21, 2026.
Majorica Majorca is renewing its 'Lash Jelly Drop' eyelash serum series, launching the 'Lash Jelly Drop Long' and 'Lash Jelly Drop Long Premium' on July 21, 2026. The new series focuses on the eyelash growth cycle, with 7 beauty ingredients in the basic type and 20 in the premium type. The applicator tip has also been redesigned for easier application at the lash line.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 20:00
- 🔍 Collected: June 3, 2026 at 11:20
- 🤖 AI Analyzed: June 6, 2026 at 23:54 (84h 33m after Collected)
Majorica Majorca, a makeup brand that casts the spell of 'cuteness,' is renewing its long-selling eyelash serum, which has won 19 best cosmetics awards*1. The brand will launch the basic type 'Lash Jelly Drop Long' [1 item, suggested retail price 1,100 yen (1,210 yen incl. tax)] and the premium type 'Lash Jelly Drop Long Premium' [1 item, suggested retail price 2,400 yen (2,640 yen incl. tax)] from Tuesday, July 21, 2026.
◆The brand's representative eyelash serum, the 'Lash Jelly Drop EX' series, is being renewed. It will be newly launched as the 'Lash Jelly Drop Long' series, born from insights in hair research.
◆In the renewal, the focus is on the eyelash growth cycle. The basic type contains 7 beneficial beauty ingredients for the eye area, including newly added Niacinamide GL*2, while the premium type contains 20 beauty ingredients, including Adenosine (moisturizing)*3.
◆A tapered shape has been added to the tip of the conventional applicator, evolving the tip to be longer. While maintaining the ease of application over the entire eyelash, the ease of application at the base*4 has been significantly improved.
* Prices are suggested retail prices. (May vary by store)
*1 Cumulative for Lash Jelly Drop EX / Lash Jelly Drop EX Premium (as of May 31, 2026)
*2 Niacinamide, Glycerin (moisturizing)
*3 Only included in the Premium type
*4 Refers to the skin at the base of the eyelashes
The renewed 'Lash Jelly Drop Long' series focuses on the eyelash growth cycle. The basic type contains 7 beneficial beauty ingredients for the eye area, including the newly formulated Niacinamide GL*2, while the premium type is luxuriously formulated with 20 beauty ingredients, including Adenosine (moisturizing)*3.
Furthermore, as an evolution from the 'Lash Jelly Drop EX' series, the newly adopted 'Long Lash Esthetic Tip' provides a triple approach to the base*4, tips, and foundation skin. While retaining the popular tip shape from before the renewal, a tapered tip has been added to the end. This significantly improves the ease of application to the entire eyelash, as well as to the base*4.
Moreover, considering that the eyelids supporting the eyelashes are the thinnest skin on the body and prone to trouble, the 'Lash Jelly Drop Long' series is designed to be gentle on the eye area. In addition to being fragrance-free, colorant-free, and allergy-tested*5, it is also paraben-free, mineral oil-free, and prostaglandin analog-free. Furthermore, it can be used with eyelash extensions and perms, and uses a formula that does not stain the skin.
*5 This does not mean that allergies will not occur in all people.
[Reference ①] Focus on the Eyelash Growth Cycle
During the growth cycle, eyelashes grow longer and thicker in the 'anagen' phase.
Eyelashes are divided into three parts: the 'tip,' 'middle,' and 'base.' While moisturizing the tips and middle parts is effective for caring for damage on the eyelash surface, the part that grows during the 'anagen' phase is the base. Nutrients necessary for the anagen phase are absorbed from the base via the stratum corneum and capillaries.
[Reference ②] About Majorica Majorca's Proprietary 'Long Lash Esthetic Tip'
A tapered shape has been added to the tip of the conventional applicator, adopting a newly developed proprietary tip that has evolved for easier application up to the base*4. The ease of application to the entire eyelash, as well as the base*4, has been dramatically improved. In a post-trial survey, 87% of users responded that it is 'easy to apply to both the base*4 and the entire eyelash.'*6
*6 According to Majorica Majorca research
The brand will continue to use model Kotona Minami and will develop promotions centered on social media. The advertisement theme is 'budding,' intuitively conveying the arrival of the evolved eyelash serum and the benefit of caring for 'bare eyelashes' through a narrative world depicting fairies and plants.
[Product Overview] *Prices are suggested retail prices. (May vary by store)
■Product Name, Capacity, Price
Majorica Majorca Lash Jelly Drop Long
5.3g, 1 item
1,100 yen (1,210 yen incl. tax)
■Product Features
An eyelash serum born from hair research insights, providing firmness and making even fine hairs distinct.
○Beauty Ingredient Formulation
- Eyelash firming ingredient: Jujube fruit extract, Glycerin (moisturizing)
- Cuticle protection/repair: Camellia seed oil
- Hair moisturizing: Algae extract, Glycerin
- Niacinamide GL: Niacinamide, Glycerin (moisturizing)
- Skin moisturizing: Coriander fruit extract, Stevia leaf/stem extract, Glycerin
○Gentle on sensitive eye areas, featuring an easy-to-apply Long Lash Esthetic Tip that provides a triple approach to the base, tips, and foundation skin.
*5 This does not mean that allergies will not occur in all people.
○Use twice daily, morning and evening, after skincare.
①While being careful not to get it into the eyes or mucous membranes, gently apply by tracing the skin at the base of the eyelashes using the tip of the applicator.
②Fit the ridged side of the tip under the eyelashes and apply to the tips as if lifting them.
③When applying to the foundation skin, gently spread it around the eyes and outer corners with the tip, and blend with your fingers. Apply to the lower lashes in the same way.
■Product Name, Capacity, Price
Majorica Majorca Lash Jelly Drop Long Premium
5.3g, 1 item
2,400 yen (2,640 yen incl. tax)
■Product Features
A premium eyelash serum born from hair research insights for an intensive pack. Achieves natural lashes with outstanding volume.
○Luxurious Beauty Ingredient Formulation
- Adenosine (moisturizing)
- Eyelash firming ingredient: Jujube fruit extract, Glycerin (moisturizing)
- Cuticle protection/repair: Camellia seed oil
- Hair moisturizing: Algae extract, Camellia leaf extract, Camellia seed fermented extract, Silk extract, Panthenyl ethyl, Red clover flower extract, Glycerin
- Hair repair ingredients: Arginine, Pearl extract
- Niacinamide GL: Niacinamide, Glycerin (moisturizing)
- Skin moisturizing: Acetylated hyaluronic acid Na, Sodium hyaluronate, Soluble collagen, CICA (Centella asiatica leaf/stem extract), Mugwort leaf extract, Coriander fruit extract, Stevia leaf/stem extract, Glycerin
○Cuticle swelling ingredient: Lauryltrimonium chloride
○Gentle on sensitive eye areas, featuring an easy-to-apply Long Lash Esthetic Tip that provides a triple approach to the base, tips, and foundation skin.
FAQ
What is the price of Lash Jelly Drop Long?
Suggested retail price is 1,100 yen (1,210 yen incl. tax).
What is the price of Lash Jelly Drop Long Premium?
Suggested retail price is 2,400 yen (2,640 yen incl. tax).
Where can I buy the new products?
Information on retail stores is not provided in the article.