SHISEIDO Ultimune Launches Collaboration with Artist VERDY

Starting in July 2026, SHISEIDO will launch its global 2026 Autumn/Winter campaign for the Ultimune series in collaboration with graphic artist VERDY. The campaign will continue to feature global ambassador LISA (Lalisa Manobal) and introduce new key visuals incorporating VERDY's graphic designs.

Background of the Collaboration:
This collaboration stems from a resonance between SHISEIDO’s core value—believing in the power of beauty that individuals naturally possess—and the positive energy, freedom of thought, and the blend of cuteness and strength expressed in VERDY’s worldview.

SHISEIDO Ultimune has delivered beauty and confidence to the world from Japan under the philosophy of 'Freedom from age,' merging beauty, science, and art. VERDY is an artist who transcends the boundaries of music, street culture, and art to captivate people globally. His work contains profound messages, exemplified by his philosophy of 'how I want to live my life' and his mantra, 'RISE ABOVE.' Both VERDY's creations and Ultimune's message of 'beauty that lives with you' offer inner strength and confidence. In July 2026, alongside global ambassador LISA, SHISEIDO welcomes VERDY to expand the value of Ultimune to a new dimension.

Collaboration Overview:
In this collaboration, VERDY’s iconic character 'VICK' enters the world of Ultimune. Together with VICK, the brand will express the 'positive energy' imbued in Ultimune, the warm message of supporting those around you, and the sense of exhilaration created through skincare. Furthermore, VERDY has newly created visuals featuring Ultimune's iconic 'camellia' flower and a girl character, enriching the story of supporting positive steps in women's daily lives.

Exclusive purchase benefits developed with VERDY will also be offered. During the period, customers who purchase Ultimune products will receive these special items. Linked campaigns with global ambassador LISA will also roll out to share the message worldwide.

Comments from VERDY:
'My driving force is found in the excitement that makes my body want to move. I wanted to take on new challenges to feel that excitement, and SHISEIDO reached out at exactly the right time. Since this is my first collaboration with a cosmetics brand, I'm looking forward to doing something interesting and unprecedented. Visually, besides VICK, characters inspired by the girl in his world and the Ultimune icon, the camellia, will appear. I've also developed typography, allowing me to express myself in a new way. I hope that through this collaboration, everyone can spend time feeling excited.'

Artist Profile - VERDY:
Graphic artist. From Osaka, Japan. Known for projects like Girls Don't Cry and Wasted Youth, and the creation of iconic original characters Vick and Visty. His first solo museum exhibition, 'I Believe in Me,' is currently being held at the Lotte Museum of Art in Seoul, South Korea (2026.04.24 FRI - 2026.07.19 SUN).

Ultimune Kits:
Ultimune kits with purchase benefits designed by VERDY will be available at department stores and SHISEIDO retailers nationwide.
1. First Wave: Ultimune Collaboration Kit
Contents:
- SHISEIDO Ultimune Power Infusing Serum (30mL, 50mL, or 75mL)
- SHISEIDO Ultimune Special Pouch
2. Ultimune Online Store Exclusive Collaboration Kit