Capturing the 'Best Smile' of Cancer Survivors: LAVENDER RING — 'MAKEUP & PHOTOS WITH SMILES'

Shiseido Japan, Dentsu volunteers, and CancerNet Japan are hosting the 'MAKEUP & PHOTOS WITH SMILES' event in Tokyo, Aichi, and Osaka to showcase cancer survivors living life on their own terms.
イベントNQ 80/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 28, 2026 at 13:00
  • 🔍 Collected: June 1, 2026 at 01:42 (84h 42m after Published)
  • 🤖 AI Analyzed: June 1, 2026 at 01:46 (3 min after Collected)
Shiseido Japan Co., Ltd., in collaboration with volunteers from Dentsu Inc. and the certified NPO CancerNet Japan (CNJ), is launching 'MAKEUP & PHOTOS WITH SMILES' under the 'LAVENDER RING' initiative. The event, held in three cities—Tokyo, Aichi, and Osaka—aims to capture lively photographs of cancer survivors after providing them with personalized makeup. Through this project, the organizers hope to share cancer experiences positively with society and work toward a world where every cancer survivor can live with a smile.

## LAVENDER RING
The Shiseido Group, alongside Dentsu volunteers and CNJ, operates LAVENDER RING with the mission of 'making every cancer survivor smile,' using 'lavender' as the symbol for all types of cancer. Despite cancer being a common condition, many survivors still face psychological burdens due to physical changes and social bias. Launched in 2017 to promote social understanding, the initiative now operates in seven countries and regions, including Japan. It has been held 42 times, with approximately 1,200 participants (as of March 2026).

## About MAKEUP & PHOTOS WITH SMILES
This program aims to 'leave a photograph of living one's life as oneself despite having cancer and deliver it to society.' After receiving makeup advice from Shiseido experts and hair styling suggestions from professional artists, participants are photographed by Masato Kanazawa. An 'original poster' is then created, accompanied by the survivor's own message.

## LAVENDER RING TOKYO 2026 Outline
'MAKEUP & PHOTOS WITH SMILES' will be held at the 'Japan Cancer Forum 2026,' one of Japan's largest cancer forums.
Date: Saturday, August 8, 2026, 10:20–17:30 / Sunday, August 9, 2026, 9:20–17:30
Location: Bunkyo Civic Center 1F Art Salon

FAQ

What is 'LAVENDER RING'?

It is a program operated by Shiseido Group, Dentsu employees, and certified NPO Cancer Net Japan (CNJ). With the mission of 'making all cancer survivors smile,' it aims to alleviate psychological burdens and prejudices caused by changes in appearance and to promote social understanding of cancer survivors.

What is the content of 'MAKEUP & PHOTOS WITH SMILES'?

This program captures and shares the images of cancer survivors living authentically. After makeup and hair styling by Shiseido's professional beauticians and proposals by hair makeup artists, professional photographers take photos and create original posters with messages.

Please provide the details of LAVENDER RING TOKYO 2026.

It will be held on August 8 (Saturday) and 9 (Sunday), 2026, at Bunkyo Civic Center in Bunkyo, Tokyo, as part of the Japan Cancer Forum 2026.

What are the reactions of survivors who participated in the program?

Participants have shared responses such as 'It's been a long time since I felt like the person in the mirror is me' and 'I felt like I could take another step forward,' indicating that they have regained a sense of self and a positive outlook.

In which regions is this initiative currently being implemented?

It is currently being implemented in seven countries and regions, including Japan.

Back to Newsroom (484)