Capturing the 'Best Smile' of Cancer Survivors: LAVENDER RING — 'MAKEUP & PHOTOS WITH SMILES'
Shiseido Japan, Dentsu volunteers, and CancerNet Japan are hosting the 'MAKEUP & PHOTOS WITH SMILES' event in Tokyo, Aichi, and Osaka to showcase cancer survivors living life on their own terms.
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- 📰 Published: May 28, 2026 at 13:00
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Shiseido Japan Co., Ltd., in collaboration with volunteers from Dentsu Inc. and the certified NPO CancerNet Japan (CNJ), is launching 'MAKEUP & PHOTOS WITH SMILES' under the 'LAVENDER RING' initiative. The event, held in three cities—Tokyo, Aichi, and Osaka—aims to capture lively photographs of cancer survivors after providing them with personalized makeup. Through this project, the organizers hope to share cancer experiences positively with society and work toward a world where every cancer survivor can live with a smile.
## LAVENDER RING
The Shiseido Group, alongside Dentsu volunteers and CNJ, operates LAVENDER RING with the mission of 'making every cancer survivor smile,' using 'lavender' as the symbol for all types of cancer. Despite cancer being a common condition, many survivors still face psychological burdens due to physical changes and social bias. Launched in 2017 to promote social understanding, the initiative now operates in seven countries and regions, including Japan. It has been held 42 times, with approximately 1,200 participants (as of March 2026).
## About MAKEUP & PHOTOS WITH SMILES
This program aims to 'leave a photograph of living one's life as oneself despite having cancer and deliver it to society.' After receiving makeup advice from Shiseido experts and hair styling suggestions from professional artists, participants are photographed by Masato Kanazawa. An 'original poster' is then created, accompanied by the survivor's own message.
## LAVENDER RING TOKYO 2026 Outline
'MAKEUP & PHOTOS WITH SMILES' will be held at the 'Japan Cancer Forum 2026,' one of Japan's largest cancer forums.
Date: Saturday, August 8, 2026, 10:20–17:30 / Sunday, August 9, 2026, 9:20–17:30
Location: Bunkyo Civic Center 1F Art Salon
## LAVENDER RING
The Shiseido Group, alongside Dentsu volunteers and CNJ, operates LAVENDER RING with the mission of 'making every cancer survivor smile,' using 'lavender' as the symbol for all types of cancer. Despite cancer being a common condition, many survivors still face psychological burdens due to physical changes and social bias. Launched in 2017 to promote social understanding, the initiative now operates in seven countries and regions, including Japan. It has been held 42 times, with approximately 1,200 participants (as of March 2026).
## About MAKEUP & PHOTOS WITH SMILES
This program aims to 'leave a photograph of living one's life as oneself despite having cancer and deliver it to society.' After receiving makeup advice from Shiseido experts and hair styling suggestions from professional artists, participants are photographed by Masato Kanazawa. An 'original poster' is then created, accompanied by the survivor's own message.
## LAVENDER RING TOKYO 2026 Outline
'MAKEUP & PHOTOS WITH SMILES' will be held at the 'Japan Cancer Forum 2026,' one of Japan's largest cancer forums.
Date: Saturday, August 8, 2026, 10:20–17:30 / Sunday, August 9, 2026, 9:20–17:30
Location: Bunkyo Civic Center 1F Art Salon
FAQ
「LAVENDER RING」とは何ですか？
資生堂グループ、電通社員有志、認定NPO法人キャンサーネットジャパン（CNJ）が運営するプログラムです。「すべてのがんサバイバーを笑顔に」をミッションに、がんサバイバーの外見変化による心理的負担や偏見の解消、社会理解の促進を目指しています。
「MAKEUP & PHOTOS WITH SMILES」の内容は何ですか？
がんサバイバーが自分らしく生きる姿を写真に残し発信するプログラムです。資生堂の専門美容職によるメイク、ヘアメイクアップアーティストによる提案の後、プロのフォトグラファーが撮影し、メッセージ付きのオリジナルポスターを制作します。
LAVENDER RING TOKYO 2026の開催概要を教えてください。
2026年8月8日（土）と9日（日）に、ジャパンキャンサーフォーラム2026の一環として文京シビックセンター（東京都文京区）で開催されます。
プログラムに参加したサバイバーの反応は？
「鏡に映る自分を『私だ』と思えたのは久しぶり」「また一歩進めると思えた」といった、自分らしさを取り戻し前向きな気持ちになれたという声が寄せられています。
現在、この取り組みはどの地域で展開されていますか？
日本を含む海外7つの国・地域で展開されています。