Serge Lutens La Nuit Tombée [Twilight] Launch Commemorative Event Held!
Serge Lutens is holding a two-day limited experiential event at SHISEIDO THE STORE Ginza Main Store to commemorate the nationwide launch of its new fragrance, "La Nuit Tombée." Participants can try the fragrance and receive purchase benefits.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 20:00
- 🔍 Collected: May 12, 2026 at 11:31
- 🤖 AI Analyzed: May 13, 2026 at 08:44 (21h 12m after Collected)
From the original brand by the unique artist Serge Lutens, a shiver running through the night, "La Nuit Tombée [Twilight]" is born.
To commemorate its nationwide launch on Monday, June 1st*, a two-day limited experiential event will be held in a specially designed space for this occasion, where you can fully enjoy the world of Serge Lutens while trying the scent of La Nuit Tombée.
*Pre-sale on Friday, May 29th at SHISEIDO THE STORE, Shiseido Ginza Main Store.
Attendees of the event will receive special benefits unique to this occasion, including an introduction to the new "La Nuit Tombée" story narrated in Serge Lutens' own words, video viewing of selected fragrances from the Collection Noire, Serge Lutens' signature line, and fragrance selection assistance from staff knowledgeable about the brand.
We sincerely look forward to your application.
[Event Overview]
This is a seminar-style event where you can fully enjoy the brand's world, centered around the new fragrance La Nuit Tombée. Friends and family are also welcome to attend as a pair.
Date and Time:
Friday, May 29th
18:30-19:15
Saturday, May 30th
11:00-11:45, 13:30-14:15, 15:30-16:15, 17:30-18:15
Venue:
SHISEIDO THE STORE THE LOUNGE, 4th floor, Shiseido Ginza Main Store
Address: 7-8-10 Ginza, Chuo-ku, Tokyo 104-0061
Duration: Approximately 45 minutes per session
Capacity: 20 people per session (planned)
Participation Fee: Free
Application: Please check the event details from the link below and apply.
https://lnky.jp/ggGRM1i
Event Participation Benefits:
Attendees of the event will receive a 1mL sample of the new fragrance La Nuit Tombée. In addition, for event participants only, a purchase benefit ticket will be given for purchases of Serge Lutens fragrances totaling 22,000 yen (tax included) or more by Tuesday, June 30, 2026, which includes a Serge Lutens brand special pouch, a 5mL sample of La Nuit Tombée, and a brand special mirror. (Can be used from the day of the event. Limited to purchases at SHISEIDO THE STORE).
*Cannot be combined with other Serge Lutens campaigns within SHISEIDO THE STORE.
Brand special mirror *Photo is an image 1mL sample 5mL sample Brand special pouch *Photo is an image.
《Scheduled for nationwide release on Monday, June 1, 2026*》
A chypre hesitant to reveal its name.
A shiver running through the night.
A promise exchanged between intimacy and indifference.
"La Nuit Tombée"
As twilight falls,
shadows begin to speak like a mist covering the earth.
Serge Lutens
LA NUIT TOMBÉE
La Nuit Tombée [Twilight]
Impression: Timeless, Chypre, Secret
50mL Suggested retail price ¥23,200 (tax included) 100mL ¥34,540 (tax included)
Scheduled for nationwide release on Monday, June 1, 2026 (with some stores having pre-sales)*
《Palais Royal-Serge Lutens / Palais Royal - Serge Lutens》
Photo: Bernard St Génès
Paris, a beautiful arcade called Palais Royal near the Louvre Museum on the right bank of the Seine. A special place with a unique presence and atmosphere cultivated through a long history. Built as the residence of the Duke of Orléans of the Bourbon dynasty, it was called Royal Palace when Louis XIV, then 5 years old, moved from the Louvre Palace in 1643.
Serge Lutens' main store opened in this arcade, rich in history and culture, in 1992. To create a fragrance store, he chose a quiet, historical place, saying, "A secret place where no one can come is good," and expressed it using Jean Cocteau's words: "Palais Royal, it is the heart of Paris protected by the Great Wall."
His unchanging desire that two abstract concepts, past and future, merge into an ideal present that can be imagined, has led to repeated renovations, constantly creating new values, and even now, Lutens himself creates models for the displays.
Serge Lutens G7
■ Store Name: 2nd floor within SHISEIDO THE STORE
■ Location: 7-8-10 Ginza, Chuo-ku, Tokyo
■ Phone Number: 03-3571-7735 (Store representative)
■ Business Hours: 10:00~