Shiseido Ginza Flagship Store "SHISEIDO THE STORE" Starts Carrying "BAUM"

Shiseido's Ginza flagship store "SHISEIDO THE STORE" will begin carrying "BAUM," a skin & mind brand with the theme of "coexistence with trees," starting Wednesday, April 1, 2026. To commemorate the start of this offering, customers who purchase "BAUM" products worth 11,000 yen (tax included) or more will receive an original notebook made from natural wood. (Limited quantity; offer ends when supplies run out.)

At "SHISEIDO THE STORE," a flagship store that comprehensively proposes the beauty expertise Shiseido has cultivated, we offer a wide lineup ranging from prestige brands like "SHISEIDO," "Clé de Peau Beauté," "THE GINZA," and "Serge Lutens," to premium brands like "ANESSA" and "ELIXIR," and inner care products like "The Collagen." You can enjoy a beauty experience that crosses diverse brands while actually picking up skincare, makeup, and fragrances to check their textures and scents.

By introducing "BAUM," which garners support for its sustainable initiatives, we will deliver the brand's appeal to more customers and create new opportunities for discovery. We aim to further expand the beauty value provided by "SHISEIDO THE STORE."

BAUM BAUM is a skin & mind brand born in 2020 with the theme of "coexistence with trees." Trees have lived through eternity under severe environments and have continued to provide rich blessings to people since ancient times. Receiving wisdom from the expansive, beautiful, and magnificent presence of trees, we have repeatedly researched tree-derived ingredients and provide skincare, fragrances, and hand & body care products that bring the comfort of forest bathing into daily life. To not only receive the blessings of trees but also to show gratitude and connect tree resources to the future, we aim to achieve a sustainable and pleasant cycle through the use of naturally derived ingredients, upcycled wood packaging, store design, and tree planting at "BAUM Forests" in two locations in Japan.

Product Design that Receives the Blessings of Trees - Skincare that brings out sustainable beauty - Focuses on the three functions of "trees": "water storage," "growth," and "environmental defense." Supports healthy skin regardless of age or gender. - All cosmetics are formulated without parabens, silicones, or synthetic colorants, and are manufactured with over 90% naturally derived ingredients*. - Scents formulated mainly with natural tree-derived fragrances bring physical and mental harmony and the comfort of forest bathing. * Naturally derived index of 90% or more for all cosmetics (including water), compliant with ISO16128.

Official Website: http://www.baumjapan.com/?rt_pr=tru61 Official Instagram: [Link]