Mitsui Home Co., Ltd. Integrates Sales Data from 9 Nationwide Branches with SALESCORE VISUALIZE

SALESCORE Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Takahito Nakauchi), which champions the vision "Making the joy of achievement commonplace," has released a case study interview article detailing the effective utilization of SALESCORE VISUALIZE by Mitsui Home Co., Ltd. (Headquarters: Koto-ku, Tokyo; Representative Director and President: Hidetoshi Nojima).

SALESCORE VISUALIZE is a KPI visualization dashboard for sales organizations provided by SALESCORE Inc. It links with SFAs like Salesforce to integrate multiple data sources in real-time onto a single screen. By standardizing disparate ledger management and metric definitions across branches, it creates an environment where bottlenecks throughout the entire process, such as action rates, appointment rates, and contract rates, can be grasped comprehensively. By establishing a common language to "discuss based on the same numbers," it encourages autonomous improvement on the ground rather than mere management.

▼View the case study article here: https://www.salescore.jp/case/mitsuihome

▼Download SALESCORE VISUALIZE service materials here: https://www.salescore.jp/salescore-visualize

▼Download SALESCORE service materials here: https://www.salescore.jp/document/h3zS4bOw

**Background of Service Introduction**

Mitsui Home Co., Ltd. is a house builder engaged in the design, construction, and sale of custom-built homes nationwide. The company established a "Front Sales Group" within its Marketing Department to promote a division of labor system for Inside Sales (IS) and Field Sales (FS) across 9 national branches. This was an almost unprecedented initiative in the house builder industry, and trial and error continued without a referable model.

Meanwhile, the company-wide SFA made it difficult to comprehensively grasp multiple metrics on a single screen, leading to a chronic state of duplicate management where each branch created its own spreadsheets. As headquarters and branches discussed "different numbers," problem recognition and countermeasures often failed to align.

**Effects After Service Introduction**

With the introduction of SALESCORE VISUALIZE, an environment was established where all 9 national branches could share real-time numbers on a unified dashboard.

Seeing the numbers prompted field members to ask themselves, "Why isn't this reflected in the SFA?" which initiated a cycle of spontaneous input improvement. The breakdown of metrics allowed them to extract know-how from high-performers by asking "How do people with high appointment rates achieve it?" within a concrete scope. A culture has been fostered where branches, which previously viewed numbers based on their own criteria, now autonomously articulate issues based on a common dashboard.

**Comment from Mr. Tai, Front Sales Group Leader, Marketing & Communication Department, Mitsui Home Co., Ltd.**

Mitsui Home aims to be a "company that makes people happy through wooden architecture." As part of this, we established the "Front Sales Group" within the Marketing Department to promote a division of labor system for Inside Sales and Field Sales across 9 national branches. This was an almost unprecedented initiative in the house builder industry, and without a clear blueprint, we continuously experimented by collecting and evaluating good and bad practices from each branch. During this process, we recognized the challenge that disparate ledger management across branches prevented headquarters and on-site teams from having aligned conversations. If problem recognition diverges, so too will our countermeasures. We felt that unifying our data was the crucial first step to enable all 9 branches to operate under the same standards and systems.

Through the introduction of SALESCORE VISUALIZE, we have established an environment where all branches can view the same numbers on a unified dashboard and engage in dialogue. While we anticipated some reluctance to having numbers visible, instead, a natural movement emerged for teams to seek know-how from other branches for improvement. We feel that previously independent branches have now become "teammates who learn from each other using numbers as a common language."

Moving forward, the Front Sales Group will continue to aim for "maximizing orders through the maximum utilization of people and information."

**Mitsui Home Co., Ltd. Company Profile**

Company Name: Mitsui Home Co., Ltd. Representative: Hidetoshi Nojima, Representative Director and President Established: January 1974 Capital: 13,907 million JPY Location: 1-18-6 Shinkiba, Koto-ku, Tokyo 136-0082 URL: https://www.mitsuihome.co.jp/

**About SALESCORE VISUALIZE**

SALESCORE VISUALIZE is, Salesfo... (text truncated)