Synergy Marketing Publishes Case Study on Automating Usage-Based Billing with Soasc
Opro Co., Ltd. released a case study of Synergy Marketing automating their complex usage-based billing and centralizing subscription operations on Salesforce using the 'Soasc' platform.
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- 📰 Published: April 6, 2026 at 20:30
- 🔍 Collected: April 6, 2026 at 12:00
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Opro Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President & CEO: Katsunori Satomi; hereinafter 'Opro') announces the publication of a case study article on Synergy Marketing Co., Ltd. (Headquarters: Osaka City, Osaka; President & CEO: Hiroshi Okuda; hereinafter 'Synergy Marketing'), detailing the automation of complex usage-based billing processes and the construction of a field-driven operational management system.
By implementing Opro's 'Soasc', Synergy Marketing automated the complex usage-based billing processing for its core service and revamped it into a next-generation operational platform. They built a system that centrally manages everything from contracts to billing on the Salesforce platform, realizing a business improvement cycle that can quickly reflect requests from the field. At the same time, they achieved the elimination of personalization risks and an improvement in company-wide data transparency.
Background of Introduction
Synergy Marketing, a domestic CRM pioneer founded in 2000, had been operating a sales management and invoicing system highly customized to their own business operations. However, as the business grew, contract forms diversified, and the existing system could not handle the individualized processing required for the usage-based billing of their core service 'Synergy!'. Looking ahead to further business expansion, there was a need to upgrade to a more flexible system infrastructure.
Deciding Factors for Introduction
Proceeding with considerations from a zero-base, they selected tools under the premise of continuing their existing Salesforce infrastructure. After comparative analysis involving external consultants, they chose Soasc. The deciding factors were its flexibility to cover multiple usage-based billing calculation patterns—such as tiered and unit price multiplication—with standard features, and the ability to seamlessly manage everything from contracts to billing on Salesforce.
Introduction Effects
After implementing Soasc, system modifications that previously required requests to external vendors can now be swiftly executed by the BizOps group themselves. Minor improvements can take shape immediately just by modifying fields and flows within Salesforce, greatly improving responsiveness to requests from the field. Furthermore, personalization risks were eliminated through customization utilizing standard features, and optimization of authority management enabled sales representatives to view contract information, thereby increasing overall company data transparency.
Details
Please see below for details on the case study.
・https://subsc.opro.net/soasc/case/synergy-marketing.html
Overview of Soasc
'Soasc' is a cloud platform that integratedly manages the revenue process of subscription businesses. It enables centralized management from negotiations to product/pricing, contracts, billing, and sales forecasting, and its dashboard function allows for real-time visualization of subscription-specific KPIs such as MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), and Churn rate.
・Service Site: https://subsc.opro.net/soa
By implementing Opro's 'Soasc', Synergy Marketing automated the complex usage-based billing processing for its core service and revamped it into a next-generation operational platform. They built a system that centrally manages everything from contracts to billing on the Salesforce platform, realizing a business improvement cycle that can quickly reflect requests from the field. At the same time, they achieved the elimination of personalization risks and an improvement in company-wide data transparency.
Background of Introduction
Synergy Marketing, a domestic CRM pioneer founded in 2000, had been operating a sales management and invoicing system highly customized to their own business operations. However, as the business grew, contract forms diversified, and the existing system could not handle the individualized processing required for the usage-based billing of their core service 'Synergy!'. Looking ahead to further business expansion, there was a need to upgrade to a more flexible system infrastructure.
Deciding Factors for Introduction
Proceeding with considerations from a zero-base, they selected tools under the premise of continuing their existing Salesforce infrastructure. After comparative analysis involving external consultants, they chose Soasc. The deciding factors were its flexibility to cover multiple usage-based billing calculation patterns—such as tiered and unit price multiplication—with standard features, and the ability to seamlessly manage everything from contracts to billing on Salesforce.
Introduction Effects
After implementing Soasc, system modifications that previously required requests to external vendors can now be swiftly executed by the BizOps group themselves. Minor improvements can take shape immediately just by modifying fields and flows within Salesforce, greatly improving responsiveness to requests from the field. Furthermore, personalization risks were eliminated through customization utilizing standard features, and optimization of authority management enabled sales representatives to view contract information, thereby increasing overall company data transparency.
Details
Please see below for details on the case study.
・https://subsc.opro.net/soasc/case/synergy-marketing.html
Overview of Soasc
'Soasc' is a cloud platform that integratedly manages the revenue process of subscription businesses. It enables centralized management from negotiations to product/pricing, contracts, billing, and sales forecasting, and its dashboard function allows for real-time visualization of subscription-specific KPIs such as MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), and Churn rate.
・Service Site: https://subsc.opro.net/soa