Neo Marketing Launches 'Inbound Research' Service to Directly Gather Insights from Foreign Visitors and Residents

Neo Marketing Inc. (HQ: Shibuya-ku, Tokyo; Stock Code: 4196; Representative: Mitsunobu Hashimoto), a marketing support company, has launched 'Inbound Research,' a qualitative and quantitative survey service targeting foreign visitors and residents in Japan, leveraging its network with the HIS Harajuku Tourist Information Center (TIC) and the Tokyo Japanese Language School Naganuma School.

The service directly captures travel needs, pain points, evaluations of Japanese products and services, and purchasing behavior from the target audience.

■ Background and Problem Identification

With the increase in inbound tourists and their expanding consumption, there is growing demand among companies and local governments to "accurately understand the needs of foreign travelers," "grasp how their products and services are evaluated by inbound visitors," and "implement measures based on awareness differences by nationality."

On the other hand, surveys targeting foreign visitors and residents have historically faced challenges in securing sufficient samples and high-quality responses due to limited recruitment channels.

'Inbound Research' addresses this challenge by utilizing the network of HIS Harajuku TIC, which has direct contact points with inbound tourists, and Naganuma School, which hosts many foreign residents.

■ Service Overview

The service provides qualitative and quantitative surveys targeting foreign visitors and residents. It allows clients to directly understand the travel needs, pain points, evaluations of Japanese products and services, and purchasing behavior of foreign tourists and residents in Japan. It can also support analysis based on differences in awareness by nationality.

[Main Use Cases]

Inbound Strategy: Designing services that match the needs of visitors.
Product Development: Gathering foreign evaluations and improvement suggestions for Japanese products.
Store Improvement: Improving store operations based on the visitor's visit and purchasing behavior.
Tourism Policy: Grasping reality and evaluating policies by local governments and tourism associations.

■ Problems Solved

Want to know the needs of foreign travelers.
Want to grasp evaluations of products and services.
Want to understand differences in awareness by nationality.

■ Targets, Methods, and Industries

Target region: Foreign visitors and foreign residents (conducted domestically).
Main survey methods: Questionnaire surveys, interviews, venue surveys, street surveys.

■ Cost Structure

Flexible design according to survey methods, number of participants, and target nationalities. Consultations available based on budget and objectives.