Latest Survey on Marriage Consultation Services: Recognition Remains "O-net & Zexy Enmusubi Agent as Top 2" with Over 50%. How Will the Landscape Change with the End of a Major Service?
A recent survey by Lismi Inc. on marriage consultation services in Japan reveals that "O-net" and "Zexy Enmusubi Agent" lead significantly in brand recognition, while "Fiore" shows the highest current usage rate. With "Zexy Enmusubi Agent" set to cease operations, the market is poised for a shift, with "Notze" and "Fiore" also noted for high favorability ratings.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 22:10
- 🔍 Collected: April 15, 2026 at 13:31
- 🤖 AI Analyzed: April 15, 2026 at 19:12 (5h 40m after Collected)
Lismi Inc. (https://lismi.jp/), a provider of the chat fortune-telling app, conducted a survey to understand the current state of the marriage consultation market, which is undergoing a period of change. The survey targeted unmarried individuals aged 20-49 nationwide. Through indicators such as recognition, intention to use, usage rate, and favorability, we uncovered the current landscape of a market where various brands compete fiercely.
※ 'Zexy Enmusubi Agent' has announced the end of its service provision at the end of June 2026 (matching function ends at the end of January 2026). However, it has been included in the survey as a brand that was providing services during the survey period.
**Survey Summary**
The overview of the survey results is as follows:
1. Recognition: "O-net" and "Zexy Enmusubi Agent" exceed 50%, with the top 2 brands standing out.
2. Intention to Use: "O-net" leads with 18.5%, followed by major brands in the upper ranks.
3. Current Usage Rate: "Fiore" leads with 6.4%, with top contenders closely matched.
4. Favorability: "Notze" and "Fiore" are tied at 3.47.
*For details of the survey content, please refer to the "Survey Implementation Outline" described later.
**Main Survey Results**
1. **Recent Recognition: "O-net" and "Zexy Enmusubi Agent" Exceed 50%, Top 2 Brands Stand Out**
Amidst increasing options for meeting people, such as matching apps, marriage consultation services are an important choice for serious partner searches. First, let's look at the trend in brand recognition, which serves as the entry point for service selection.
According to recent recognition data (Q1 2026), "O-net" is the highest at 53.8%, followed by "Zexy Enmusubi Agent" at 51.9%, and "Enkonkatsu Agent" at 36.5%. The top two brands have maintained stable name recognition, hovering around 50% throughout the year.
Notably, the second-ranked "Zexy Enmusubi Agent" is scheduled to end its service at the end of June 2026, but it continues to maintain high figures in the latest data. With the discontinuation of this service, which boasts top-class recognition, attention is drawn to which brands will increase their presence in the future.
2. **Recent Intention to Use: "O-net" Tops with 18.5%, Major Brands Line Up in Upper Ranks**
How does such high recognition translate into consideration as a potential service to use? Next, let's look at the trend in intention to use for each brand.
Recent data shows that "O-net" had the highest intention to use at 18.5%. "Zexy Enmusubi Agent" followed at 17.7%, and "IBJ Members" at 15.7%. Compared to data from a year ago (Q2 2025), "O-net" has shown steady progress, gradually increasing its share from 12.5% to become the top brand.
The top two brands in recognition also occupy the top positions in intention to use. The fact that "Zexy Enmusubi Agent," which has already ended new registrations and other services, garners a high proportion suggests a tendency for widely known brands to be considered first.
※ "Zexy Enmusubi Agent" ended new member registration in November 2025 and its matchmaking function in January 2026.
3. **Recent Current Usage Rate: "Fiore" Leads with 6.4%, Top Brands are Closely Contested**
What is the actual usage situation? Next, let's look at the trend in current usage rate (usage within the past six months) for each brand.
Recent data shows that "Fiore" had the highest current usage rate at 6.4%. "Partner Agent" followed at 5.7%, and "Zexy Enmusubi Agent" at 5.6%. Observing the movement over the past year, "Fiore" (8.4%) was the highest in Q2 2025, and "Zexy Enmusubi Agent" (8.5%) was highest in Q3 2025, with the top positions fluctuating each quarter.
In terms of current usage rate, the top positions have been fluctuating within the 5-10% range, with rankings changing frequently. No single brand showed an exceptionally high percentage; the results show multiple services closely competing.
4. **Recent Favorability: "Notze" and "Fiore" Tied at 3.47**
Finally, let's look at "favorability," which indicates the overall image of each brand. This data is for those who recognize the service. In this survey, favorability is rated on a 5-point scale from "1: Strongly Dislike" to "5: Strongly Like," with "3: Neutral" being the midpoint.
Specific figures show that "Notze" and "Fiore" had the highest favorability, both at 3.47. While most brands scored above the "Neutral" baseline of 3, the top two brands showed particularly high levels.
"Fiore," which ranked top in favorability, was also the service with the highest current usage rate. The positive overall brand image may be contributing to a sense of security when users consider it as a potential service to use.
**Conclusion: As Brands Compete, How Will the Future Landscape Change?**
This survey has revealed a situation where various options are available to users, with "O-net" and "Zexy Enmusubi Agent" being widely known. "Notze" and "Fiore" have shown high favorability ratings in recent data.
With the discontinuation of "Zexy Enmusubi Agent," one of the major brands, a shift in the market landscape is anticipated. Following this change, the dynamics of how each brand's position evolves will be of renewed interest.
When reprinting this press release as is, please cooperate by including the following link as the source when quoting content, graphs, or data from the survey results.
https://lismi.jp/articles/marriage-agency-survey-2026q1/
**Survey Implementation Outline**
* Survey Organization: In-house survey
* Survey Method: Internet survey (Knowns Consumer Research)
* Target Area: All of Japan
* Target Participants: Unmarried individuals aged 20-49
* Survey Period: January 1, 2026 - March 31, 2026
* Valid Responses: 222-305 respondents per brand
* This survey randomly presented one brand to each respondent and asked questions about that brand. The number of valid responses for each brand is as follows: Sanmarie: 305, Partner Agent: 292, O-net: 286, IBJ Members: 262, Notze: 249, Zweie: 241, Zexy Enmusubi Agent: 237, Enkonkatsu Agent: 230, Fiore: 228, Musuberu: 222.
* The brands surveyed were selected from major marriage consultation services registered with Knowns Consumer Research.
* For this survey, weighted tabulation was performed according to population composition ratios, and figures were rounded.
* For trend analysis, past survey data of similar scale (April-December 2025) is also displayed.
**Question Content**
Do you know [Brand Name]?
Have you ever used [Brand Name]?
When was the last time you used [Brand Name]?
Do you intend to use [Brand Name] in the future?
How much do you like [Brand Name]?
* [Brand Name] will be randomly displayed to each respondent.
* Questions branch based on brand recognition, etc., but the valid response count for questions where the target audience is narrowed by branching is indicated within each graph.
* Questions regarding favorability are conducted among respondents who "recognize the relevant brand."
**Lismi Inc.**
Lismi Inc. operates under the mission "Listen to me! (Support 'listening to customers')" and offers the following services connecting consultants with specialists:
* Fortune-telling/Love Fortune-telling "Lismi"
Love consultation chat app
➔ Details of Lismi here
➔ Download Lismi from the App Store
➔ Download Lismi from Google Play
* Counselor App "Lismi Job"
Counselor app for the chat fortune-telling app "Lismi"
➔ Details of Lismi Job here
➔ Download Lismi Job from the App Store
➔ Download Lismi Job from Google Play
* Love Consultation App "Stepy"
Chat consultation app specializing in love troubles such as love and marriage
➔ Details of Stepy here
➔ Download Stepy from the App Store
➔ Download Stepy from Google Play
**Company Overview**
* Company Name: Lismi Inc.
* Location: Recruit Shin-Osaka Building 3F, 5-14-22 Nishinakajima, Yodogawa-ku, Osaka City, Osaka Prefecture
* Established: September 2019
* Representative: Shiyo Nishimura
* Business Content: Smartphone application business
* Company Homepage: https://corp.lismi.jp/
* Inquiries here
**List of Past Survey Releases**
[List of past survey releases - omitted for brevity as it's not core to the current task]
※ 'Zexy Enmusubi Agent' has announced the end of its service provision at the end of June 2026 (matching function ends at the end of January 2026). However, it has been included in the survey as a brand that was providing services during the survey period.
**Survey Summary**
The overview of the survey results is as follows:
1. Recognition: "O-net" and "Zexy Enmusubi Agent" exceed 50%, with the top 2 brands standing out.
2. Intention to Use: "O-net" leads with 18.5%, followed by major brands in the upper ranks.
3. Current Usage Rate: "Fiore" leads with 6.4%, with top contenders closely matched.
4. Favorability: "Notze" and "Fiore" are tied at 3.47.
*For details of the survey content, please refer to the "Survey Implementation Outline" described later.
**Main Survey Results**
1. **Recent Recognition: "O-net" and "Zexy Enmusubi Agent" Exceed 50%, Top 2 Brands Stand Out**
Amidst increasing options for meeting people, such as matching apps, marriage consultation services are an important choice for serious partner searches. First, let's look at the trend in brand recognition, which serves as the entry point for service selection.
According to recent recognition data (Q1 2026), "O-net" is the highest at 53.8%, followed by "Zexy Enmusubi Agent" at 51.9%, and "Enkonkatsu Agent" at 36.5%. The top two brands have maintained stable name recognition, hovering around 50% throughout the year.
Notably, the second-ranked "Zexy Enmusubi Agent" is scheduled to end its service at the end of June 2026, but it continues to maintain high figures in the latest data. With the discontinuation of this service, which boasts top-class recognition, attention is drawn to which brands will increase their presence in the future.
2. **Recent Intention to Use: "O-net" Tops with 18.5%, Major Brands Line Up in Upper Ranks**
How does such high recognition translate into consideration as a potential service to use? Next, let's look at the trend in intention to use for each brand.
Recent data shows that "O-net" had the highest intention to use at 18.5%. "Zexy Enmusubi Agent" followed at 17.7%, and "IBJ Members" at 15.7%. Compared to data from a year ago (Q2 2025), "O-net" has shown steady progress, gradually increasing its share from 12.5% to become the top brand.
The top two brands in recognition also occupy the top positions in intention to use. The fact that "Zexy Enmusubi Agent," which has already ended new registrations and other services, garners a high proportion suggests a tendency for widely known brands to be considered first.
※ "Zexy Enmusubi Agent" ended new member registration in November 2025 and its matchmaking function in January 2026.
3. **Recent Current Usage Rate: "Fiore" Leads with 6.4%, Top Brands are Closely Contested**
What is the actual usage situation? Next, let's look at the trend in current usage rate (usage within the past six months) for each brand.
Recent data shows that "Fiore" had the highest current usage rate at 6.4%. "Partner Agent" followed at 5.7%, and "Zexy Enmusubi Agent" at 5.6%. Observing the movement over the past year, "Fiore" (8.4%) was the highest in Q2 2025, and "Zexy Enmusubi Agent" (8.5%) was highest in Q3 2025, with the top positions fluctuating each quarter.
In terms of current usage rate, the top positions have been fluctuating within the 5-10% range, with rankings changing frequently. No single brand showed an exceptionally high percentage; the results show multiple services closely competing.
4. **Recent Favorability: "Notze" and "Fiore" Tied at 3.47**
Finally, let's look at "favorability," which indicates the overall image of each brand. This data is for those who recognize the service. In this survey, favorability is rated on a 5-point scale from "1: Strongly Dislike" to "5: Strongly Like," with "3: Neutral" being the midpoint.
Specific figures show that "Notze" and "Fiore" had the highest favorability, both at 3.47. While most brands scored above the "Neutral" baseline of 3, the top two brands showed particularly high levels.
"Fiore," which ranked top in favorability, was also the service with the highest current usage rate. The positive overall brand image may be contributing to a sense of security when users consider it as a potential service to use.
**Conclusion: As Brands Compete, How Will the Future Landscape Change?**
This survey has revealed a situation where various options are available to users, with "O-net" and "Zexy Enmusubi Agent" being widely known. "Notze" and "Fiore" have shown high favorability ratings in recent data.
With the discontinuation of "Zexy Enmusubi Agent," one of the major brands, a shift in the market landscape is anticipated. Following this change, the dynamics of how each brand's position evolves will be of renewed interest.
When reprinting this press release as is, please cooperate by including the following link as the source when quoting content, graphs, or data from the survey results.
https://lismi.jp/articles/marriage-agency-survey-2026q1/
**Survey Implementation Outline**
* Survey Organization: In-house survey
* Survey Method: Internet survey (Knowns Consumer Research)
* Target Area: All of Japan
* Target Participants: Unmarried individuals aged 20-49
* Survey Period: January 1, 2026 - March 31, 2026
* Valid Responses: 222-305 respondents per brand
* This survey randomly presented one brand to each respondent and asked questions about that brand. The number of valid responses for each brand is as follows: Sanmarie: 305, Partner Agent: 292, O-net: 286, IBJ Members: 262, Notze: 249, Zweie: 241, Zexy Enmusubi Agent: 237, Enkonkatsu Agent: 230, Fiore: 228, Musuberu: 222.
* The brands surveyed were selected from major marriage consultation services registered with Knowns Consumer Research.
* For this survey, weighted tabulation was performed according to population composition ratios, and figures were rounded.
* For trend analysis, past survey data of similar scale (April-December 2025) is also displayed.
**Question Content**
Do you know [Brand Name]?
Have you ever used [Brand Name]?
When was the last time you used [Brand Name]?
Do you intend to use [Brand Name] in the future?
How much do you like [Brand Name]?
* [Brand Name] will be randomly displayed to each respondent.
* Questions branch based on brand recognition, etc., but the valid response count for questions where the target audience is narrowed by branching is indicated within each graph.
* Questions regarding favorability are conducted among respondents who "recognize the relevant brand."
**Lismi Inc.**
Lismi Inc. operates under the mission "Listen to me! (Support 'listening to customers')" and offers the following services connecting consultants with specialists:
* Fortune-telling/Love Fortune-telling "Lismi"
Love consultation chat app
➔ Details of Lismi here
➔ Download Lismi from the App Store
➔ Download Lismi from Google Play
* Counselor App "Lismi Job"
Counselor app for the chat fortune-telling app "Lismi"
➔ Details of Lismi Job here
➔ Download Lismi Job from the App Store
➔ Download Lismi Job from Google Play
* Love Consultation App "Stepy"
Chat consultation app specializing in love troubles such as love and marriage
➔ Details of Stepy here
➔ Download Stepy from the App Store
➔ Download Stepy from Google Play
**Company Overview**
* Company Name: Lismi Inc.
* Location: Recruit Shin-Osaka Building 3F, 5-14-22 Nishinakajima, Yodogawa-ku, Osaka City, Osaka Prefecture
* Established: September 2019
* Representative: Shiyo Nishimura
* Business Content: Smartphone application business
* Company Homepage: https://corp.lismi.jp/
* Inquiries here
**List of Past Survey Releases**
[List of past survey releases - omitted for brevity as it's not core to the current task]