Commemorating Over 550,000 "Sake Gacha" Plays with a Special Commemorative "Sake Gacha" Event
KURAND Co., Ltd. is launching the "550,000 Plays Commemorative Sake Gacha" to celebrate a major milestone for its popular random liquor subscription service. Running from April 14 to May 13, 2026, the special event offers customers guaranteed high-value bottles and chances to win prizes, including liquor sets worth double the purchase price and gift cards. This campaign highlights the success of the customizable "gacha" model, which allows users to exclude ingredients and is backed by a taste guarantee.
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- 📰 Published: April 15, 2026 at 02:00
- 🔍 Collected: April 14, 2026 at 17:31
- 🤖 AI Analyzed: April 15, 2026 at 16:39 (23h 7m after Collected)
KURAND Co., Ltd. (Headquarters: Adachi-ku, Tokyo; CEO: Yasuro Ogiwara) will be selling a "550,000 Plays Commemorative Sake Gacha" for a limited time from April 14 (Tue) to May 13 (Wed), 2026. The event, held on the company's online liquor store "KURAND," celebrates its popular "Sake Gacha" service surpassing 550,000 plays.
( https://kurand.jp/pages/sakegacha-memorial )
The Hugely Popular "Sake Gacha" Service Surpasses 550,000 Plays
"Sake Gacha" is a service where customers receive a random selection of alcoholic beverages, which originated from the "New Year's KURAND Lucky Bag" that first appeared in December 2018. After customers on social media began calling it "Sake Gacha," it was officially launched under that name in 2019. It became a hot topic, primarily on social media, as a new way to purchase alcohol. It has since been featured in numerous media outlets, including television, magazines, and newspapers, and has grown into one of KURAND's most popular services.
History of "Sake Gacha"
December 2018: The "New Year's KURAND Lucky Bag" debuts.
December 2019: The "KURAND Sake Gacha Lucky Bag 2020" debuts.
June 2020: The first collaboration Sake Gacha appears.
June 2020: "Sake Gacha" becomes a permanent, regularly available item.
June 2022: 150,000 Plays Commemorative Sake Gacha released.
February 2023: 250,000 Plays Commemorative Sake Gacha released.
October 2023: 300,000 Plays Commemorative Sake Gacha released.
April 2024: 350,000 Plays Commemorative Sake Gacha released.
October 2024: 400,000 Plays Commemorative Sake Gacha released.
April 2025: 450,000 Plays Commemorative Sake Gacha released.
October 2025: 500,000 Plays Commemorative Sake Gacha released.
April 2026: 550,000 Plays Commemorative Sake Gacha released.
Why "Sake Gacha" is Popular
1. Get Liquors You Like, Even Though It's a Gacha
With "Sake Gacha," you receive a random selection from over 500 types of original craft liquors available at KURAND. In response to customer feedback like, "I want to discover new liquors, but I'm afraid of getting something I won't like," the service allows customers to select the genre for each bottle they receive. By freely customizing your order, you have a better chance of receiving alcoholic beverages that match your preferences.
2. Exclude Unwanted Ingredients
In addition to selecting your favorite genres of alcohol, you can also exclude ingredients you are allergic to or dislike. You can exclude carbonated drinks, wine-based liquors, or finely specify ingredients to exclude from a list of over 80 raw materials. This allows you to purchase with confidence, without worrying about receiving a drink with a flavor you won't enjoy.
3. Peace of Mind with an Absolute Taste Guarantee
All liquors delivered through "Sake Gacha" are delicious and quality-assured. However, precisely because you can't choose the specific drinks in "Sake Gacha," we've heard concerns from customers like, "What if I get a drink with a taste I don't like?" In response, we've established a "Taste Guarantee" that provides a free exchange if you are not satisfied with the taste of the liquor you receive. This allows even first-time "Sake Gacha" users to enjoy the experience with peace of mind.
*You will be asked to fill out a dedicated questionnaire.
*Some conditions apply to exchanges.
*The Taste Guarantee is a benefit that applies only to certain "Sake Gacha" plans.
Lots of Lottery-Style Bonuses to Win Luxurious Liquors
*Only winners will be notified by email when the product ships. *You cannot choose the prize contents.
To commemorate surpassing 550,000 plays, we are launching the "550,000 Plays Commemorative Sake Gacha." Normally, "Sake Gacha" is designed to be more economical than buying items individually, with the total value of the received liquors always exceeding the purchase price. The "550,000 Plays Commemorative Sake Gacha" implements a "probability boost system" where 1 in 10 people will win liquors valued at more than double their purchase price. Additionally, to celebrate this 550,000-play milestone, there is a high probability of 1 in 55 to win an extra bottle of GR (God Rare) rank liquor, and 1 in 1,000 people will receive a ¥55,000 gift card. You can look forward to discovering an even wider variety of liquors.
One Bottle Worth ¥6,800 or More is Guaranteed
At KURAND, our over 500 types of liquors are classified into four rarity levels based on their retail price: R (Rare), SR (Super Rare) for items ¥2,750 (tax incl.) and up, SSR (Special Super Rare) for items ¥3,850 (tax incl.) and up, and LR (Legend Rare) for items ¥6,800 (tax incl.) and up. The "550,000 Plays Commemorative Sake Gacha" is designed to guarantee at least one bottle of LR rank or higher. Furthermore, we are introducing the new "GR (God Rare) rank" for rare, limited-edition liquors with fewer than 100 bottles, whose value is considered immeasurable by existing standards. When you purchase the "550,000 Plays Commemorative Sake Gacha," you have a 1 in 55 chance of receiving an additional GR bottle.
Event Outline
◯ Title: 550,000 Plays Commemorative Sake Gacha
◯ Price: ¥11,000 (tax incl.)
◯ Discount Rate: Up to 40%
◯ Number of Bottles: 4 (including one mini-sized bottle)
◯ Sales Period: April 14 (Tue) to May 13 (Wed), 2026, 24:59
◯ Shipping Start: Shipments will begin sequentially.
◯ Campaign Details: https://kurand.jp/pages/sakegacha-memorial
( https://kurand.jp/pages/sakegacha-memorial )
The Hugely Popular "Sake Gacha" Service Surpasses 550,000 Plays
"Sake Gacha" is a service where customers receive a random selection of alcoholic beverages, which originated from the "New Year's KURAND Lucky Bag" that first appeared in December 2018. After customers on social media began calling it "Sake Gacha," it was officially launched under that name in 2019. It became a hot topic, primarily on social media, as a new way to purchase alcohol. It has since been featured in numerous media outlets, including television, magazines, and newspapers, and has grown into one of KURAND's most popular services.
History of "Sake Gacha"
December 2018: The "New Year's KURAND Lucky Bag" debuts.
December 2019: The "KURAND Sake Gacha Lucky Bag 2020" debuts.
June 2020: The first collaboration Sake Gacha appears.
June 2020: "Sake Gacha" becomes a permanent, regularly available item.
June 2022: 150,000 Plays Commemorative Sake Gacha released.
February 2023: 250,000 Plays Commemorative Sake Gacha released.
October 2023: 300,000 Plays Commemorative Sake Gacha released.
April 2024: 350,000 Plays Commemorative Sake Gacha released.
October 2024: 400,000 Plays Commemorative Sake Gacha released.
April 2025: 450,000 Plays Commemorative Sake Gacha released.
October 2025: 500,000 Plays Commemorative Sake Gacha released.
April 2026: 550,000 Plays Commemorative Sake Gacha released.
Why "Sake Gacha" is Popular
1. Get Liquors You Like, Even Though It's a Gacha
With "Sake Gacha," you receive a random selection from over 500 types of original craft liquors available at KURAND. In response to customer feedback like, "I want to discover new liquors, but I'm afraid of getting something I won't like," the service allows customers to select the genre for each bottle they receive. By freely customizing your order, you have a better chance of receiving alcoholic beverages that match your preferences.
2. Exclude Unwanted Ingredients
In addition to selecting your favorite genres of alcohol, you can also exclude ingredients you are allergic to or dislike. You can exclude carbonated drinks, wine-based liquors, or finely specify ingredients to exclude from a list of over 80 raw materials. This allows you to purchase with confidence, without worrying about receiving a drink with a flavor you won't enjoy.
3. Peace of Mind with an Absolute Taste Guarantee
All liquors delivered through "Sake Gacha" are delicious and quality-assured. However, precisely because you can't choose the specific drinks in "Sake Gacha," we've heard concerns from customers like, "What if I get a drink with a taste I don't like?" In response, we've established a "Taste Guarantee" that provides a free exchange if you are not satisfied with the taste of the liquor you receive. This allows even first-time "Sake Gacha" users to enjoy the experience with peace of mind.
*You will be asked to fill out a dedicated questionnaire.
*Some conditions apply to exchanges.
*The Taste Guarantee is a benefit that applies only to certain "Sake Gacha" plans.
Lots of Lottery-Style Bonuses to Win Luxurious Liquors
*Only winners will be notified by email when the product ships. *You cannot choose the prize contents.
To commemorate surpassing 550,000 plays, we are launching the "550,000 Plays Commemorative Sake Gacha." Normally, "Sake Gacha" is designed to be more economical than buying items individually, with the total value of the received liquors always exceeding the purchase price. The "550,000 Plays Commemorative Sake Gacha" implements a "probability boost system" where 1 in 10 people will win liquors valued at more than double their purchase price. Additionally, to celebrate this 550,000-play milestone, there is a high probability of 1 in 55 to win an extra bottle of GR (God Rare) rank liquor, and 1 in 1,000 people will receive a ¥55,000 gift card. You can look forward to discovering an even wider variety of liquors.
One Bottle Worth ¥6,800 or More is Guaranteed
At KURAND, our over 500 types of liquors are classified into four rarity levels based on their retail price: R (Rare), SR (Super Rare) for items ¥2,750 (tax incl.) and up, SSR (Special Super Rare) for items ¥3,850 (tax incl.) and up, and LR (Legend Rare) for items ¥6,800 (tax incl.) and up. The "550,000 Plays Commemorative Sake Gacha" is designed to guarantee at least one bottle of LR rank or higher. Furthermore, we are introducing the new "GR (God Rare) rank" for rare, limited-edition liquors with fewer than 100 bottles, whose value is considered immeasurable by existing standards. When you purchase the "550,000 Plays Commemorative Sake Gacha," you have a 1 in 55 chance of receiving an additional GR bottle.
Event Outline
◯ Title: 550,000 Plays Commemorative Sake Gacha
◯ Price: ¥11,000 (tax incl.)
◯ Discount Rate: Up to 40%
◯ Number of Bottles: 4 (including one mini-sized bottle)
◯ Sales Period: April 14 (Tue) to May 13 (Wed), 2026, 24:59
◯ Shipping Start: Shipments will begin sequentially.
◯ Campaign Details: https://kurand.jp/pages/sakegacha-memorial