Intimate Merger Starts Data Partnership with Global Ad Intelligence Platform 'Browsi'

Intimate Merger Inc. (Headquarters: Minato-ku, Tokyo; President: Ryohei Yanashima), a data platform company providing one of Japan's largest public DMPs, announced that it has initiated data integration between its post-cookie identifier 'IM-UID' and Browsi (Headquarters: Tel Aviv, Israel, and New York, USA; Co-founder & CEO: Asaf Shamly), a marketing intelligence platform for advertisers and ad agencies, effective May 21, 2026.

This partnership, which integrates Browsi's ad exposure dataset with data in the hybrid cookie era, is the first of its kind in Japan.

Recently, the need for marketing methods that do not rely on 3rd party cookies has become urgent due to cookie regulations, forcing companies to adapt to the hybrid cookie era. While understanding competitors' ad campaigns and user ad exposure is crucial for strategic planning, high technical barriers have existed for visualization from a privacy perspective.

Intimate Merger has expanded the potential for privacy-conscious data usage through its public DMP, which holds over 1 billion audience data points, and its unique ID solution, 'IM-UID'.

Meanwhile, Browsi models the entire open web and offers a world-class ad intelligence dataset that analyzes over 132 billion ad delivery logs per month.

By integrating 'IM-UID' with Browsi's ad exposure data, the companies have built Japan's first advanced ad exposure dataset in a cookie-less environment. This allows for the identification of signals such as 'which target contacted which competitor ad'—a feat difficult for conventional DSPs and analytics tools—enabling multi-faceted marketing analysis and execution.

■ Marketing Solutions Realized Through Data Integration

Realizing Cookie-less Retargeting
By linking ad exposure logs captured by Browsi with 'IM-UID', re-engagement targeting that does not rely on cookies becomes possible.

Fact-based Audience Attribute Analysis
By cross-referencing vast audience data held by Intimate Merger (interests, lifestyle, etc.) with ad-exposed segments, highly accurate profile analysis is achieved, enhancing creative strategy and media planning.

Strengthening Data-driven Strategic Consulting
These analytical data are integrated into the consulting business. The company provides end-to-end support for data utilization, including in-house ad operation support and strategic planning based on competitor intelligence.

Intimate Merger will continue to strengthen alliances with advanced technology partners at home and abroad to support marketing efficiency and business transformation across various industries.

■ Comments: Browsi
'Japanese advertisers previously had visibility into their own campaigns but little understanding of what was happening in the market as a whole. This partnership changes that. By combining Browsi's open web intelligence with Intimate Merger's ID infrastructure, we provide brands and agencies with a fact-based overview of the competitive environment and the tools to act upon it.'
— Asaf Shamly, Co-founder & CEO, Browsi

■ Comments: Intimate Merger Inc.
'We are very pleased with the partnership with Browsi. The fusion of our "IM-UID" and Browsi's ad analytics data enables visualization of "who contacted which advertisement" without depending on cookies. By utilizing this data, we will support everything from target advertising execution to marketing optimization and customer analysis.'
— Ryohei Yanashima, President