Intimate Merger Begins Supporting In-House Ad Operations with Data Utilization

　Intimate Merger Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Ryoji Yanashima; hereinafter, "the Company"), a data platform company that provides one of Japan's largest public DMPs, announced that it has begun providing support for data utilization in the in-housing of ad operations, leveraging its proprietary "IM-DMP" audience data, which comprises approximately 1 billion items, and its data utilization know-how, starting on Friday, April 3, 2026.

　In recent years, with the rapid advancement of ad operation automation technology, there has been an accelerating trend for companies to internalize their ad delivery operations instead of entrusting them to agencies. While an increasing number of companies aim for swift implementation of measures and cost optimization through in-house operations, a challenge remains: it is difficult to achieve sufficient targeting and effectiveness measurement solely with their own 1st Party data. Furthermore, with the strengthening of 3rd Party Cookie regulations, there is a growing need to establish new data utilization methods that do not rely on cookies.

　Up to now, the Company has provided various forms of data-driven marketing support, including direct assistance to major corporations, operational support through advertising agencies, and performance-based ad distribution, through the provision of "IM-DMP" and "IM-UID," data utilization platforms that hold the No. 1 market share in Japan's DMP market (※1).

　This time, we have launched an initiative to support companies in designing, building, and executing a "data utilization environment" for their in-house ad operations by integrating our approximately 1 billion audience data points and data utilization know-how into their operational processes.

　In addition to targeting distribution, effectiveness measurement, and audience analysis, which are difficult to achieve with proprietary data alone, we can also execute post-Cookie measures utilizing TV data, survey data, lifestyle data, and IM-UID. We provide consistent support from free data utilization strategy planning to measure execution, analysis, and improvement. This enables companies to achieve advanced data utilization while in-housing their ad operations, seamlessly promoting everything from measure design to effectiveness verification and improvement.

■Features

・Utilization of approximately 1 billion audience data points, one of the largest in Japan

We utilize diverse data that advertising media do not possess, such as TV viewing data, survey data, and lifestyle data, to support the optimization of ad distribution to target audiences that cannot be reached solely with proprietary data. Furthermore, our unique ID platform "IM-UID," which is compatible with the post-Cookie era, enables cookie-independent data utilization.

・Free Data Utilization Consulting

We offer free consulting services for strategy formulation, measure design, and improvement proposals for ad operations utilizing data. We provide accompanying support from the stage of "what data to use and how," allowing companies that lack in-house data utilization expertise to confidently pursue internalization.

・Simple Pricing Structure

Consulting fees are free, and we adopt a billing system based on the actual amount of data used. This allows you to use only the necessary data as needed while keeping initial costs low, making it flexible for your in-housing stage.

■Usage Flow

STEP 1: Interview and Issue Clarification

We conduct interviews to understand your current ad operation structure, challenges, and in-housing goals, then propose the optimal data utilization plan.

STEP 2: Data Utilization Strategy Formulation (Free)

Our consultants will assist in designing measures and setting KPIs, including identifying the types of data that should be utilized.

STEP 3: Data Provision and Measure Execution

We begin providing the necessary data and execute measures such as targeted distribution and effectiveness measurement.

STEP 4: Analysis and Improvement

We analyze the results of the measures and propose continuous improvements.

　Moving forward, as a professional group in data utilization, our company will continue to leverage Japan's largest audience data of approximately 1 billion items and advanced analytical technology to develop new services that contribute to solving corporate challenges.