Hinotori Launches Instagram-Specific Marketing Plan to Maximize Inbound Bookings for Accommodations

Hinotori Co., Ltd. has introduced a new Instagram-focused marketing solution specifically designed for the hospitality industry to capture inbound tourist demand. The plan offers end-to-end support including regional strategy design, Reels video production, international influencer collaborations, and performance analysis. By leveraging data from their own media 'Japan of Japan,' which achieved 300 million views in nine months, Hinotori helps hotels and ryokans convert social media engagement into direct bookings. A case study involving a 40-location apartment hotel chain showed follower growth from 45,000 to 100,000 within six months, significantly reducing reliance on OTAs and building a stronger global brand presence.