[Webinar for App Advertisers] Trending on SNS with its unique worldview! Unraveling the "Quantity x Quality" Creative PDCA Method that Resists Wear and Tear, with the Marketer of the Point-Earning App "OjiPo"

ForM Co., Ltd., a group company of AnyMind Group Co., Ltd., will hold an online webinar titled "Can Acquisition Efficiency and Retention Rate Be Reconciled? Unraveling the 'Quantity x Quality' Creative PDCA Method that Resists Wear and Tear, with the Marketer of 'OjiPo'" starting from Wednesday, April 8, 2026, at 12:00 PM.

In this webinar, three speakers will take the stage: Ryo Maekawa from ForM Co., Ltd., who is involved in app promotion; Ms. Chiori Habe, CEO of MISM Co., Ltd., also an AnyMind Group company, who has supported the production for many companies, mainly focusing on vertical videos; and Mr. Kazuo Fukuda, CEO of Poipoi Co., Ltd., which operates the point-earning app "OjiPo".

We will delve into the concept of creative design that considers not only acquisition but also LTV, and practical strategies for implementing PDCA while balancing production effort and quality, incorporating case studies and personal experiences.

■Application Link

https://share.hsforms.com/1O0s3lksZSRygXPmqISmJMw407a2

■Background

In today's app marketing landscape, the rate of creative fatigue has accelerated dramatically, and users are becoming increasingly accustomed to advertisements. Consequently, many professionals face challenges such as "CPI improves, but retention rates don't grow, leading to an incompatible LTV" or "We want to increase the number of verifications, but production resources can't keep up."

This webinar will cover key points such as the concept of initial design to attract users, based on recent distribution trends for UGC and playable ads, and how creative verification is conducted in practice. This content is recommended for those looking to review their app promotion strategies or considering their next steps.

■What You Will Gain from This Webinar

・Understanding the Latest Trends: The latest creative trends in the 2026 app UA market

・Secrets to LTV Improvement: Creative design know-how that considers not only acquisition efficiency but also retention rate and LTV

・Creative Expression Hacks That Can't Be Fully Scientifically Explained: Key perspectives and ways to broaden ideas when considering creative expressions

・PDCA Efficiency Improvement: How to organize "why a reaction was obtained" and link production and operation

・Balancing Quantity and Quality: Strategies for running verification cycles with limited materials and resources

・Real-Life Experiences from a Publisher: Practical trial-and-error and initiative examples through the operation of "OjiPo"

■Scheduled Program

12:00-12:10 Opening Remarks

12:10-12:20 Creative Trends in App Promotion by ForM

12:20-12:30 Vertical Video Production Know-how and Recent Trends...