Popular Soccer Commentator Yasutaro Matsuki Re-appointed as Image Character for 'Kin no Kanzo Extract' Series After 3 Years! Limited Edition Packaging Featuring Matsuki's Passionate Commentary Revealed

Fine Co., Ltd. (Headquarters: Yodogawa-ku, Osaka; Representative Director: Nobutsuna Sasaki), a manufacturer and seller of health foods and pharmaceuticals, has re-appointed popular soccer commentator Yasutaro Matsuki as the official image character for its 'Kin no Kanzo Extract' series, a product aimed at individuals with frequent social engagements and those seeking daily health management, after a three-year absence.

LP: https://www.fine-kagaku.co.jp/Landing/Formlp/goldkanzo.aspx

The 'Kin no Kanzo Extract' series is cherished by many not only as a strong support item for those with frequent social commitments but also as an item to support daily vitality. It is recommended for those who "want to stay sharp" and "want to enjoy banquets but are concerned about their condition the next day," as it contains Japanese-produced liver extract and turmeric, among other notable ingredients, blended in Fine's unique golden balance. The year 2026 marks the quadrennial global soccer tournament. Amidst this, Mr. Matsuki, who has been a beloved soccer commentator for many years, has been re-appointed as the official image character after a three-year hiatus, following the great success of his previous appointment. It's common to overindulge when watching sports. The 'Kin no Kanzo Extract' series, together with Mr. Matsuki, will support your daily health while you enjoy such moments.

*1: Cumulative total from November 2011 to the end of March 2026.

**Get energized just by looking! Matsuki's 'power'-filled new visuals revealed**

To convey the product's appeal more intuitively, the new visuals feature Mr. Matsuki's vibrant expressions and presence, which are energizing to behold, along with visuals that evoke the passion and momentum of his commentary.

As our company is headquartered in Osaka, the visuals also reflect the bright, Kansai-like atmosphere. In line with the impressive tagline "飲んだもん勝ちどすぇ" (roughly, "The one who drinks wins"), Mr. Matsuki is depicted with his face inserted into motifs associated with Kansai, such as "takoyaki," expressing a friendly and playful worldview.

Furthermore, these new visuals will be adopted for product packaging and will also be deployed in advertisements at Shin-Osaka Station. We will widely deliver the worldview of the 'Kin no Kanzo Extract' series along with Mr. Matsuki's energetic charm.

**<New Packaging>**

The limited edition packaging, to be released sequentially from July 2026, boldly emphasizes Mr. Matsuki's presence, creating a design that leaves a lasting impression the moment it is picked up. This special specification uniquely conveys the series' worldview more vividly.

Target product: Kin no Shijimi Ukon Kanzo Extract 90 tablets

Release date: Sequentially from July onwards *Ends when stock runs out

Limited sales quantity: 36,000 units

Sales channels: Drugstores and Fine's official online stores

From June 2026, an EC-exclusive blue package will be released for a limited individual sachet set. This design is unique to e-commerce and differs from in-store offerings.

Target product: Kin no Shijimi Individual Sachet Type Matsuki-san Blue ver.

Contents: Kin no Shijimi individual sachets x 3 (680mg x 3 tablets x 3 sachets)

Release date: Sequentially from June onwards *Ends when stock runs out

Limited sales quantity: 15,000 units

Sales channels: Fine's official online stores

**<POP>**

The limited edition POP displays, to be rolled out sequentially from May 12, 2026, prominently feature Mr. Matsuki's beaming smile and energetic expressions that invigorate viewers. The design instantly conveys his "passion" as a soccer commentator and his approachable nature, creating a strong presence in retail spaces.

Target products

・Kin no Shijimi Ukon Kanzo Extract 90 tablets

・Kin no Shijimi Ukon Kanzo Extract Large Capacity 270 tablets

・Kin no Shijimi Ukon Oyster Kanzo Extract 80 tablets

**<Station Advertisement>**

The advertisement currently displayed within Shin-Osaka Station on the Osaka Metro Midosuji Line will be significantly revamped with Mr. Matsuki's design.

The visual will directly express the 'Kin no Kanzo Extract' series' worldview of delivering daily vitality, welcoming everyone using Shin-Osaka Station, from business people to homemakers, from morning till night.

・Display location: Shin-Osaka Station, Osaka Metro Midosuji Line ・Display period: From May 12 (Tuesday) onwards

**Profile**

Yasutaro Matsuki (Soccer Commentator, Former Japan National Soccer Team Player)

Certified S-class coach by the Japan Football Association (JFA)

Completed the ABTF (Brazilian Football Coaches Association) certified license course

Visiting Professor at Nippon Sport Science University

Born in Tokyo in 1957 (Showa 32).

Joined Yomiuri Club (now Tokyo Verdy) in 4th grade of elementary school.

Switched to defender in high school and was promoted to the top team (then Japan Soccer League Division 2) at age 16.

Won numerous titles, including the first Japan Soccer League championship in 1983. Also served as captain.

Represented Japan in the Mexico World Cup qualifiers, Asian Games, etc.