eiicon Co., Ltd. (Head Office: Minato-ku, Toranomon, President and CEO: Ayuko Nakamura, hereinafter "eiicon"), which operates Japan's largest open innovation platform "AUBA (Auba)", will launch a co-creation program "MIRAIQA Region Canvas" (hereinafter "this program") with Nissay MIRAIQA Co., Ltd. (Nissay MIRAIQA, Head Office: Shibuya-ku, Ebisu, Representative: Hiroshi Nakamoto, hereinafter "Nissay MIRAIQA"), a member of the Nippon Life Insurance Group, on July 2, 2026, to tackle region-based issues rooted in people's lives.

This program seeks new business ideas from startups, entrepreneurs, researchers, and others nationwide that can solve region-based issues rooted in people's lives, such as childcare, welfare/nursing care, education, and daily living, aiming for social implementation through co-creation.

https://eiicon.net/about/miraiqa-region-canvas-2026/

This is Nissay MIRAIQA's first co-creation program, and it will be implemented in collaboration with eiicon. Leveraging eiicon's track record of over 1,700 co-creation achievements, Nissay MIRAIQA's business development capabilities, and the Nippon Life Insurance Group's network, we aim to connect with co-creation partners who will build the future of regions together.

Nissay MIRAIQA × AUBA "MIRAIQA Region Canvas"

Background of Program Launch

In recent years, various regional issues have become apparent across Japan due to declining birthrates and an aging population, including support for childcare, education, healthcare and welfare, and the maintenance of local communities.

On the other hand, there are increasing cases where startups and entrepreneurs rooted in local communities are tackling these issues using technology and new service models. However, for many startups, "social implementation" and "expansion to other regions" beyond demonstration and commercialization pose significant hurdles.

Furthermore, even if regional issues appear different, they often share common underlying structures. Solutions developed in one region may hold the potential to solve regional issues nationwide.

Nissay MIRAIQA, with its motto "Spinning the future from questions that care for individuals," has created businesses and services that address the challenges of individuals and society.

This program aims to give shape to questions and solutions born from regions through co-creation with startups, entrepreneurs, and researchers who are tackling regional issues, and to lead them to social implementation.

Nissay MIRAIQA × AUBA "MIRAIQA Region Canvas"

□ Concept

Won't you tell us about the regional issues you are facing?

As a member of the Nippon Life Insurance Group, Nissay MIRAIQA is a company that responds to the concerns of individuals and the challenges of regions and society with businesses and services that utilize the power of digital technology.

We aim to continuously address small, yet urgent and important, questions with our businesses.

To encounter "questions" that we haven't yet discovered. And to deliver their solutions to more people.

Please tell us about the regional issues you are facing and their solutions.

□ Target Applicants

Individuals who are working on, or intend to work on, region-based issues rooted in people's lives, such as childcare, welfare/nursing care, education, and daily living, with a unique perspective and strong passion.

- Startups

- Universities

- Research institutions, etc.

☆ Image of the person we want to meet

- Those who want to expand the regional issues they are addressing to other regions or nationwide.

- Those who understand the issues but have not yet been able to formalize effective solutions.

- Those who have regional issues they want to solve but feel limited by their own company's capabilities, etc.

* The stage is not important. We welcome applications from all who have a strong passion for solving issues.

□ What Nissay MIRAIQA Can Offer

1. Development Capabilities

We provide business development support by teams that have handled service development for "SeeBo" and "muute."

We aim for speedy social implementation utilizing cutting-edge technologies such as AI, with service launches expected within approximately one year after selection.

2. Collaboration with the Nippon Life Insurance Group

Collaboration with the nationwide network of the Nippon Life Insurance Group can be considered.

3. Consideration for Investment

We will flexibly consider providing funding through investment according to the applicant's needs.

* This does not guarantee investment.

□ Schedule

- July 2, 2026: Entry begins *This press release

- August 31: Application deadline

- September: Document screening and interview screening

- End of September: Notification of selection results

* Service launch is targeted within approximately one year after selection.

□ Program Overview

Program Name: Nissay MIRAIQA × AUBA "MIRAIQA Region Canvas"

Recruitment Theme: Business ideas that contribute to solving region-based issues rooted in people's lives, such as childcare, welfare/nursing care, education, and daily living.

Target Applicants: Startups, entrepreneurs, researchers, university personnel, etc.

Organizers: Nissay MIRAIQA Co., Ltd.

Operational Support: eiicon Co., Ltd.

Entry Period: July 2, 2026 - August 31, 2026

Nissay MIRAIQA × AUBA "MIRAIQA Region Canvas" https://eiicon.net/about/miraiqa-region-canvas-2026/

* For questions and inquiries regarding this program, please contact us at the following:

"MIRAIQA Region Canvas" Operations Office (eiicon Co., Ltd.) Email: support(@)eiicon.net

* Please convert (@) to @.

Nissay MIRAIQA Company Overview https://miraiqa.co.jp/

Company Name: Nissay MIRAIQA Co., Ltd.

Head Office Location: 4-7-6 Ebisu, Shibuya-ku, Tokyo

Representative: Hiroshi Nakamoto

Establishment Date: November 2025

Business Description: New business development, including healthcare and childcare-related businesses

As a member of the Nippon Life Insurance Group, we are engaged in solving regional and social issues through the creation of businesses and services utilizing digital technology, with the motto "Spinning the future from questions that care for individuals."

eiicon Company Overview https://corp.eiicon.net/

Company Name: eiicon Co., Ltd.

Representative: President and CEO Ayuko Nakamura

Establishment Date: April 3, 2023

Head Office: Toranomon 36 Mori Building 2F, 3-4-7 Toranomon, Minato-ku, Tokyo *Relocated to the above address from April 1, 2026

Tokai Branch: STATION Ai, 1-2-32 Tsurumai, Showa-ku, Nagoya, Aichi

Shizuoka Base: FUSE B1F, The ZAZA City Hamamatsu Chuo-kan, 100-1 Kaji-cho, Chuo-ku, Hamamatsu City, Shizuoka

Kanagawa Base (within WeWork Ocean Gate Minatomirai): 8F Ocean Gate Minatomirai, 3-7-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa

Kansai Base (within Kigyō Plaza Hyogo): KiP, 56 Naniwa-cho, Chuo-ku, Kobe, Hyogo

Okinawa Base 1 (within Lagoon KOZA / KSA Works): 1-7-8 Chuo, Okinawa City, Okinawa

Okinawa Base 2 (within Have a good day): 18-4 Higashi-machi, Naha City, Okinawa

Business Description: Operation of the open innovation platform "AUBA", event planning and support services, sourcing services, etc.

Singapore (eiicon Asia Pacific Pte. Ltd.): 20 Anson Road, #11-01 Twenty Anson, Singapore 079912

eiicon Co., Ltd. supports business creation through OI support tailored to the business phase of companies, using Japan's largest open innovation platform and hands-on consulting specializing in open innovation (OI).

What is Open Innovation?

An innovation methodology proposed by Henry W. Chesbrough (USA) in 2003, which "creates innovative new value by combining internal and external media and technologies within a company." It is an approach that advocates for actively incorporating external collaboration, rather than relying solely on internal resources.

Services Offered by eiicon

Japan's Largest Open Innovation Platform "AUBA"

An open innovation WEB platform, one of the largest in Japan, with over 39,000 registered companies. It provides an ALL IN ONE system for business creation, which leads to discontinuous growth and business survival. AUBA is a service for intentionally creating innovation. ISO 56001 certified.

https://auba.eiicon.net/

Open Innovation Platform for Global Companies Supporting and Accelerating International Co-creation (Global Companies x Japanese Companies)

"AUBA for Global"

An open innovation platform that supports and accelerates approaches from overseas companies and organizations aiming for co-creation with Japanese companies and organizations. It supports connections with Japanese companies and organizations registered on "AUBA," applications for acceleration programs operated by companies and local governments managed by eiicon and AUBA, and more, through innovation advisors. We aim to accelerate encounters between overseas and Japanese companies by registering many overseas companies and organizations, mainly in Southeast Asia, and to create an environment where cross-border co-creation can occur more intentionally.

https://corp.eiicon.net/forglobal

Full Hands-on Support Service "AUBA Enterprise"

Including internal new business and open innovation projects, our consultants with extensive experience in business creation support design fully customized support according to the challenges and needs of each company. We support business creation by providing support tailored to the company's phase, from business strategy support to creating concrete opportunities for partner co-creation and team building support, and new business creation support.

https://corp.eiicon.net/service/enterprise

Media to Vitalize Business "TOMORUBA"

A "media to vitalize business" for business professionals who create businesses. It delivers information on various aspects such as fundraising, funding, joint research, and know-how for creating businesses from startups, small and medium-sized enterprises, and large corporations across various industries and regions, as well as local governments and universities.

https://tomoruba.eiicon.net/

Major Awards

In December 2022, received the Award of Excellence at the "4th Japan Service Awards" for its innovative and excellent service.

https://service-award.jp/result04.html

In February 2023, received the Commissioner's Award of the Japan Sports Agency at the "5th Japan Open Innovation Awards" for its series of open innovation initiatives, including matching and co-creation between sports teams/organizations nationwide and partner companies through acceleration programs.

https://www8.cao.go.jp/cstp/stmain/20230120oip.html

* The information posted is as of the date of announcement. Please note that it may be subject to change without notice.

FACT BOX

  • Source: PR TIMES
  • Category: ビジネス
  • Organizations: Nissay MIRAIQA / AUBA