Tottori Prefecture x eiicon: The 3rd Phase of the 'Tottori Open Innovation Project' Launches to Promote Business Co-creation by Matching Tottori Companies with National Enterprises! Participating Local Companies are Now Being Recruited.

eiicon Inc. (Headquarters: Toranomon, Minato-ku, Tokyo; Representative Director and President: Ayuko Nakamura; hereinafter "eiicon"), which operates "AUBA," Japan's largest open innovation platform, will launch the "Tottori Open Innovation Project" (hereinafter "this Project") in collaboration with Tottori Prefecture. This project aims to match companies within Tottori Prefecture that are working to solve their own challenges and create new businesses with companies nationwide, thereby promoting business co-creation.

This Project is a core initiative of the "FY2026 Tottori Prefectural Company Innovation Matching Support Services" (hereinafter "this Service"), for which eiicon has been entrusted with the operation by Tottori Prefecture for three consecutive terms. eiicon will strongly support the overall operation of this Service and this Project, from planning, design, and implementation to PR strategy, and will continue to promote the sustainable development and revitalization of Tottori Prefecture's entire industry through open innovation this fiscal year.

Tottori Prefecture x eiicon

9 Prefectural Companies Participated in the Previous Two Phases 'Tottori Open Innovation Project'

For Tottori Prefecture companies to achieve growth by seizing rapid changes in the market environment as new business opportunities, innovation and the creation of new businesses are crucial. This Project implements initiatives to promote open innovation as one means of survival in a dramatically changing external environment.

<Features of this Project>

・Provides new encounter opportunities with companies inside and outside the prefecture using "AUBA," Japan's largest open innovation platform.

・Specialized staff provide accompanying support from the design of new business themes aiming for co-creation.

This fiscal year, participating Tottori Prefecture companies aim to create new products and services that will become a future pillar of revenue.

□ Recruiting Participating Companies for the 'Tottori Open Innovation Project'!

Participation Conditions

・Must be a company or organization with its main business office in Tottori Prefecture.

・Must be interested in innovation and business creation.

・Must be proactive in entering new fields and developing new products/services by utilizing their own technology and know-how.

*The company size does not matter as long as the above application conditions are met.

Application

Please apply via the URL below (please be sure to check the above participation conditions).

https://forms.gle/U7vahdkF5DRC4xkD6

*Application deadline: Until 23:59 on Friday, July 3rd

<For Tottori Prefecture companies interested in this Project> ■ Holding "Business Briefing, Seminar, Workshop"

We will hold a seminar and experiential workshop that will explain this Project and introduce how to create new businesses by collaborating with companies from different fields.

We will share methods for understanding your company's strengths and creating new businesses through co-creation.

Please feel free to join us!

"Tottori Open Innovation Project Business Briefing, Seminar, Workshop"

・Date: Thursday, June 18, 2026, 13:30-16:00 (Reception starts 13:00)

・Venue: Tottori Prefectural Lifelong Learning Center (Prefectural Citizens' Fureai Kaikan) 4th Floor Large Training Room

・Participation Fee: Free

・Organizer: Tottori Prefecture ・Operator: eiicon Inc.

・Program Content: *Subject to change.

Open Innovation Seminar

Co-creation Theme Design Workshop

"Tottori Open Innovation Project" Business Briefing

Business Card Exchange Session

・Application Method: Please apply via the URL below.

https://forms.gle/y9y8xP8PQZ5y6Pc76

*Application deadline: Until 17:00 on Tuesday, June 16th

□ Future Schedule *Subject to change.

May 13 (Wed) This Project launches this fiscal year *This press release

June 18 (Thu) "Business Briefing, Seminar, Workshop" (Tottori Prefectural Lifelong Learning Center)

July 3 (Fri) Project Entry Deadline

Mid-July Decision on Support Companies

Early August - Late August Concept brush-up for support companies, PR page creation

Early September - Start of co-creation partner recruitment for support companies

Through the open innovation platform "AUBA,"

Matching with companies nationwide that have applied.

Tottori Prefecture and eiicon will provide accompanying support to solve company challenges and create new businesses through co-creation.

□ About Tottori Prefecture's "Tottori Prefectural Company Innovation Matching Support Services"

Tottori Prefecture will support local companies eager to implement co-creation initiatives so that they can achieve growth while responding to rapid changes in the market environment.

This service aims to provide new encounters with companies inside and outside the prefecture and encourage participation of local companies by implementing new businesses.